Growthink Survey Says iPhone is the Preferred Smartphone for Entrepreneurs

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Growthink has released its 2012 findings on which smartphone brands are used most by entrepreneurs.

Growthink, a leading business planning firm and middle market investment bank, has released its 2012 findings on which smartphone brands are used most by entrepreneurs. The list includes some of the most known — and similarly most assumed — smartphones being used by entrepreneurs such as Blackberry and iPhone, but the list also shows a high number of entrepreneurs still using flip phones, about 21% across the country.

Even given this high percentage of flip phone entrepreneurial users, the iPhone beats out all other listed smartphones with a bulk of the overall market in the country coming in at a user percentage of a little under 30%.

Specific findings of Growthink’s poll were as follows:

  • iPhone: 29.0%    
  • Android: 23.2%    
  • Blackberry: 20.3%    
  • Flip phone: 21.7%     
  • Other: 5.8%

The Growthink poll can be highly useful to public relations and marketing companies, as well as freelancers and consultants in understanding what services to offer to small business owners when approaching them to offer social media, SMS, and other technology-driven services. By understanding the percentage of users who utilize smartphones, as well as which types of smartphones they use, service providers can better target and serve the needs of entrepreneurs.

According to Growthink’s president Dave Lavinsky, “The results of the poll were a bit surprising. Typically when I go to entrepreneur-focused conferences, I see the majority of attendees using iPhones. But maybe that’s because I use an iPhone, so they catch my eye more. And I’m surprised by the large number of flip phone users. I expect that to change in the very near future as smart phones and apps allow entrepreneurs to better manage their businesses on the go.”

Growthink has been helping entrepreneurs grow their businesses successfully since 1999. The company focuses on business trends that affect entrepreneurs and those who market to this ever-growing group of business owners.

For more information on the poll and what the user information implies, visit


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Raquel A. Castillo
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