Small Businesses Driven to Free Online Promotion

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The Road Code Speeds into the Small Business Arena becoming a popular tool for the small business that wants an affordable website.

After launching in late January, the newest online posting and service listing platform that merges Cyberspace with the Real World– The Road Code -, has become quite popular with the small business community, despite initial thoughts that it would be most popular with the real estate industry. With more than 60% of The Road Code users being small businesses looking to promote their products and services, and more than 5,000 average hits per day since the launch, The Road Code is making an impact on the small business community.

“It’s exciting for us to see our original vision expand into something that we didn’t quite expect,” said Paul Brocky, co-founder of The Road Code. “Small businesses that don’t have a website have discovered how easy it is to create their own free mini website with The Road Code. It is thrilling to see another industry that we never expected to be mavens, become the forerunners of the success of our product.”

As of late, The Road Code has more 200 codes since the site’s launch on January 18th and is being used by people in all 50 states and more than 35 countries all over the world.

“Considering the appeal to the small business community, we are going to launch a few new updates to the site to make it friendlier to the small-business’s customer,” added Tom Catuosco, co-owner of The Road Code. “We anticipate launching these updates in the upcoming weeks.”

Some updated features will include a search feature to look up codes that have already been created, a Facebook log in and comment feature to incorporate social media. These updates and more will be announced shortly.

The Road Code, found at, is an online informational website that allows users to create their own mini websites that lets them post the who, what, when, where, why about anything they want to promote. Once they have put in all this information into a profile, complete with picture and video capabilities, they are given a four-digit code to use in their marketing and promotional efforts, as well as the ability to print The Road Code signs to post with this unique code. And the best part about the site is that it’s free.

For more information, please visit or call KKPR Marketing & Public Relations at 570.296.2333.

About The Road Code
The Road Code was created and developed by two long-time friends, Paul Brocky and Tom Catuosco in March of 2011 and launched as a freeproduct and services listing platform that allows users to share information in a new and exciting way. Paul’s previous life experience in the “real estate world” sparked the idea that lets “drivers” on The Road Code create their own mini-site, which allows them to put the 5 W’s of whatever they would like - whether it’s an event, a realtor selling a home, someone selling their car, or whatever your heart might desire - and get a four-character code that can be put into the Road Code site (, or the free app, and all that information will be displayed. Complete with photo and video capabilities, the site truly allows people to promote their wares, events, existing websites or services for free.


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