After Six Launches New Retail Tuxedo

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Today, a new retail tuxedo from the iconic After Six brand will be available for sale online at aftersix.com and at select formal wear retailers.

Today, a new retail tuxedo from the iconic After Six brand will be available for sale online at aftersix.com and at select formal wear retailers. The new tux has been jointly developed by Dessy Group and the Tailored Clothing division of Smart Apparel U.S.
The Paragon tuxedo is a modern classic, ideal for any formal occasion. Fabricated in extra fine merino wool, it features two-button styling, notch lapels, and unique piping with a signature bowtie motif.

Retailing for $395, the Paragon is handsomely complemented by After Six’s formal accessories including ties, pocket squares, vests and more. Accessories come in the bowtie pattern in tones of aubergine, platinum or sapphire, as well as a range of solid colors matching bridesmaid dresses by the Dessy Group.
The historic After Six brand was acquired by the Dessy Group in March 2011. The Dessy Group had been producing bridesmaid dresses as a licensee of After Six since 1997, and now, as owner of the brand, intends to remain true to the After Six tradition of quality tuxedos at reasonable prices.

Alan Dessy, CEO of the Dessy Group, says “The Paragon tux is essentially our idea of what a traditional all-American tuxedo should be. It’s a bit preppy and conservative. The fabric has a nice hand but is also durable. The tuxedo is timeless, and will still be in style years from now. At this price, the tuxedo will pay for itself in just a few wearings compared to the cost of rental.”

Along with the Paragon tuxedo, the After Six brand now encompasses the After Six bridesmaid collection, bridal gowns, and men's accessories. The entire wedding party will be able to dress in After Six apparel.

AfterSix.com offers some fun glimpses into the brand's history. Users can explore archival images and historic ads from After Six, as well as information about current tuxedo trends and how-to guides. The site is a one-stop guide to formal wear.

After Six began in 1903 as a suit and overcoat business founded by Samuel Rudofker, a Ukrainian immigrant who cut coats in his Philadelphia row house. The Rudofker family pioneered the tuxedo rental industry, making the tuxedo available to discerning men everywhere. Over the years, After Six tuxedos have adorned both celebrities and royalty, evoking the message of refined style for any gentleman.

About the Dessy Group
The Dessy Group (http://www.dessy.com) is a leading manufacturer of bridesmaid and social occasion dresses, flower girl dresses and wedding gowns under the labels Dessy Collection, After Six, Alfred Sung, Lela Rose Bridesmaid and NewlyMaid. Founded in 1939 by Margot Rosenthal, and first known as A&M Rosenthal, the company got its start designing bridal veils and attendants' headpieces. In the 1950s, Margot's daughter Ronnie and her husband Andrew Dessy added bridesmaid dresses to the line. Today, the business thrives under the leadership of Alan Dessy and design direction of Vivian Dessy Diamond.

About Smart Apparel
Tailored Clothing Division Smart Apparel U.S. (http://www.smartapparelus.com) is a leader in fine menswear fashion, specializing in development, manufacturing and marketing of men's tailored clothing and dress shirts. With over 50 years in the business, its clients include over 50 leading brands and top merchants.

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Laura Henson
HvM Communications
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