ZypLine Announces New Service That Radically Enhances Value of Printed Classified Ads to Publications

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Zyppages enables classified advertisers to leverage the power of the internet by connecting their printed ad to their personal online flyer.

Zypline Services, Inc. an internet application developer announced today that it has released a public beta version of its new product Zyppages™ that provides internet support for classified print advertisers.

“Millions of classified ads are printed daily and over 50% of advertisers do not list an associated web site …simply telephone numbers. Customers would certainly prefer more information before making a telephone call…and Zyppages makes that possible with a very simple solution,” said CEO Ray Kasbarian.

Instant Internet Display for Classified Advertisers
Built on a very simple and patent-pending, automated method Zyppages uploads documents, “flyers,” posters or business profiles and establishes the owners mobile telephone number as an internet link. The information is crated by the business owner online in a few simple steps.

This immediate and objective system lets clients review potential service providers without the often-intimidating phone call to screen companies.

Zyppages serves the thousands of market segments including piano teachers, pet sitters, contractors, baby-sitters and a host of similar businesses who have limited means to develop and manage a web site.

Classified Ad Shows Active Business
When an ad is placed in a local newspaper, it is assumed that behind the listing is an active business. With Zyppages, business owners have the ability to be competitive and consumers get a way to review their capabilities.

“Everyone has a mobile phone and what an easy way to find the right business for your needs,” said, Board Member and Marketing Consultant Jack Maraffi. “It is worth noting that the world population is now 7 billion; however, only 2.2 billion are on the internet. By contrast, there are over 5 billion mobile phone contracts. Every small business person, including contractors and other service providers have a mobile phone…yet the majority do not have a web site.”

To publishers, this means that using Zyppages, the classified sections become more valuable and increases the possibility that advertisers will continue with their printed ad.

Partner With Publishers of Classified Sections
Zyppages does not offer an online advertising service; it is not an alternative to printed classified ads. Rather it is a partner and enhancement vehicle. Zyppages is not a search engine but only connects the telephone number in the classified ad to a user created document. Zyppages is working with publishers and local newspapers to develop partnership strategies for this new dual-media marketing program.

About Zypline
Headquartered in Palo Alto, California, Zypline provides a connection-engine communications platform for personal brands and their customers. It instantly delivers target pages without unnecessary search and navigation steps. The Company is developing many applications built around its breakthrough patent pending, one-step, connection engine platform that links Proprietary Digital Indexes™ (Personal, Corporate, and Agency) to profiles and other data.

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Raymond Kasbarian
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