SEO Positive Reviews Impact Of Google Privacy Policy Change

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The team at the UK’s leading online marketing agency has announced they are in the process of reviewing how the recent changes to Google’s online privacy policy could affect their integrated search strategies in the coming months.

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Matt Wood, Head of Search at SEO Positive, believes that the move could have serious implications for the future of online search

In order to continue to provide its clients with a cutting-edge service, SEO Positive, like many other professional SEO companies in the UK, has announced that it will be researching the ways in which the executed changes to Google’s privacy policy this week will impact on both natural and paid search engine ranking positions.

The amendments made to the policy this week, which have been described as controversial by industry specialists, allows personal browsing data collected by an individual Google service to be shared amongst all other platforms operated by the search engine giant. Examples of these include the messaging service Gmail, video-sharing site YouTube and, of course, mammoth social networking site Google Plus.

Matt Wood, Head of Search at SEO Positive, believes that the move could have serious implications for the future of online search.

“While we can never determine exactly how changes such as these will affect our work, it goes without saying that we need to monitor the situation closely if we’re to continue achieving great results for our clients,” Matt explains.

“However, these changes to the privacy policy needn’t be an entirely negative thing for businesses such as ours. We know that Google is now placing a huge emphasis on a more customised, personable search experience, so these changes are likely to mean that users are presented with a wider range of results based on their individual preferences.”

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and online reputation control.

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