Get a taste of digital marketing with Home Learning College’s Social Media course

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Distance learning specialist Home Learning College launches a brand new marketing course designed to teach the essential skills needed to manage effective social media campaigns.

Understanding the power of social media and how to engage effectively with online communities has become increasingly important for any business over the past few years.

A new short course launched by Home Learning College offers an opportunity to learn the essentials of social media marketing via distance learning. The Certificate in Social Media Marketing acts as an introduction to social media and a guide to best practice, while covering part of the syllabus of the college’s CAM Diploma in Digital Marketing and counting towards 30 CIM Chartered Marketer CPD hours.

Students will be able to complete the course in one to three months, making it ideal for anyone considering the CAM course, or those working in related disciplines – such as web development or PR - who wish to broaden their skills.

Home Learning College’s Social Media course comprises 10 lessons, covering the following topics:

  •     What is social media?
  •     Overview of social media platforms and technologies
  •     Developing a social media plan
  •     Social media’s role in customer care
  •     Social media’s role connecting with stakeholders
  •     Getting started with Linkedin, Facebook and Google+
  •     Blogging best practice
  •     Twitter and Tweet-ups
  •     Practical activities to develop skills in social media
  •     How to measure and track social media activity

Students will benefit from six months unlimited tutorial support and 24 hour access to Home Learning College’s Virtual Learning Community (VLC). Additionally, the Certificate in Social Media Marketing course counts for 30 of the 35 hours continuing professional development (CPD) required annually for CIM Chartered Marketer Status.

Home Learning College’s Certificate in Social Media Marketing is open to anyone who has gained appropriate competence in a marketing or marketing communications role, holds any recognised UK degree or equivalent level 5 qualification, or who has a relevant level 3 or above qualification such as the CIM Introductory Certificate in Marketing or the CIPR Advanced Certificate in Public Relations.

“Understanding the power of social media and how to engage effectively with online communities has become increasingly important for any business over the past few years,” says Dave Snow, Academic Director at Home Learning College. “Our Certificate in Social Media Marketing course teaches the essential skills required to create and manage effective social media campaigns through a series of practical exercises. People will learn to create pages on the leading social networking sites, and the dos and don’ts of blogging, Tweeting and posting. On completion of the course they can further develop their skills with our CAM Diploma in Digital Marketing, which leads to a widely recognised and valued qualification.”

For more information on Home Learning College’s Social Media course visit

About Home Learning College
Home Learning College is the largest vocational distance learning provider in the UK, with 50,000 current students.

All Home Learning College courses lead to professional CV-enhancing, employer recognised qualifications, including AAT, Sage, CompTIA, Microsoft, ICB and CIW. Subjects covered include book-keeping, accounting, IT and computing, web design and many more.

Home Learning College students benefit from a dedicated in-house tutoring service and the Virtual Learning Community - an online learning environment which facilitates the delivery of course material and peer networking. Additionally students are eligible for the NUS Extra card from the National Union of Students (NUS), allowing them to enjoy the savings and services available with the discount card.

For more information on all courses visit Home Learning College, follow us on Twitter @home_learning or check out student testimonials and other video content on our YouTube channel:

David Jani
Home Learning College Marketing Executive
Tel: 020 8676 6251
Email: david.jani(at)homelearningcollege(dot)com

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David Jani