The Business of Infidelity Experiences Record Growth as Online Dating Leader Surpasses 13 Million Members

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Controversial dating site is celebrating its 10th anniversary by continuing with aggressive global expansion plans, which have already established the online affair service in 17 countries. The U.S. continues to lead growth with over nine million members – an indication of how mainstream the business infidelity has become

In spite of what anyone says, infidelity is big business. It comes down to human nature. It is not in our DNA to be monogamous., the world's premier online extra-marital affair service, is celebrating its 10th anniversary this month by highlighting its rapid growth and the global expansion of its business which now generates $60 million in annual revenues.

Since its inception in 2002, has been gaining popularity around the world with rapidly growing sites in 17 countries including the U.S., U.K., Canada, Italy, Spain, Australia, Germany and Brazil. This global expansion demonstrates that no matter which language or culture, an increasing number of men and women are looking for more than their marriages and relationships currently offer them.

“In spite of what anyone says, infidelity is big business,” says Noel Biderman, CEO of “It comes down to human nature. It is not in our DNA to be monogamous. People cheat because their physical or emotional needs are not being met and a biological drive in each and every one of us can push us to seek out change.” gets a new member signing up every nine seconds. The fast growth rate can be explained by several trends, including a huge increase of female infidelity globally and substantial increase of mobile use.

“If you had asked me 10 years ago if would now be in 17 countries, with sites in five languages and 13 million members, I would have said, ‘impossible’,” says Biderman. “We’re in more countries than and we are one of the fastest growing social networks outside of Facebook and Twitter.” plans to launch its services in more than half a dozen countries each year, and the company is increasing staff numbers from 120-200 globally. Each new country launch reinforces the demand for the service. In just under a year in the U.K. 400,000 members joined, while Brazil already has over 250,000 members after just launching last year. Italy now has over 200,000 members since October. expects annual revenues to grow to over $80 million with 18 million members by the end 2012.

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Shari Cogan
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