United Stationers is Proud to Introduce the New Website, MyAlera.com

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Alera, One of the Nation's Largest Office Furniture Brands, Has Launched MyAlera.com Using Local Lead Engine, a Cutting-Edge Internet Marketing Technology and Dealer Locator

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Alera, one of the nation's largest office furniture brands, has launched a new website, MyAlera.com, to provide office furniture buyers and customers with real-time product information and to connect furniture buyers with local Alera office furniture dealers. MyAlera.com contains complete information and details for all of the Alera products, and will also provide important furniture news on a regular basis to our office furniture dealers and buyers. By creating MyAlera.com and using advanced internet marketing technology, United Stationers efficiently meets the evolving needs of their Alera brand and its dealers, ensuring maximized lead generation, a better connection with customers and exposure to new business opportunities that could have otherwise been missed.

In addition to introducing MyAlera.com, Alera has begun utilizing a new, state-of-the-art internet marketing technology and dealer network tool known as Local Lead Engine. This single, all-encompassing dealer locator allows easy management of all affiliates in one user-friendly platform. Using the Alera website's optimized strength and Local Lead Engine's precise technology, each individual dealer will achieve unmatched search marketing results. Each Alera office furniture dealer across the nation is now part of a virtual dealer network that major search engines, such as Google, Yahoo! and Bing, can crawl, index and rank as part of one unified organization. With Local Lead Engine's seamless national dealer program, United Stationers uses only one convenient tool to manage, monitor and track the entire process.

Because of United Stationer's grasp on changing technology, Alera's dealers have increased their online exposure and maximized lead generation from local customers that are actively searching for their products and services. With the introduction of MyAlera.com and the optimized dealer database, United Stationers remains ahead of the curve as an industry leader by consistently supporting and meeting the needs of their brands, including Alera, its dealers and associates.

About Local Lead Engine:
Local Lead Engine is state-of-the-art software that leverages the strong online presence of a parent company for cutting-edge search engine marketing, high internet visibility and lead generation for all affiliates. Owned by Spectrum Communications & Consulting, Inc., Local Lead Engine has already been implemented into several websites for national parent companies. Its design and features are completely customizable to each parent company's visions, requirements and needs. Local Lead Engine works with individual dealers to reach out to their parent companies as well as with parent companies to explain the technology and benefits to their dealers around the country. See Local Lead Engine in action at http://www.MyAlera.com or check out our website at http://www.LocalLeadEngine.com for more information.

About Spectrum Communications & Consulting, Inc.:
Spectrum, an internet marketing firm, is always seeking new and innovative ways to provide the highest standard of service while developing comprehensive tools to connect their clients to their customers. In business for over 20 years, Spectrum has shown its clients how to generate revenue to grow their businesses. Spectrum's office is located just outside of Chicago at 3701 Algonquin Road, Ste. 200, Rolling Meadows, IL 60008. Contact Spectrum at 847.577.1600 or on the web at http://www.spectruminc.com/.

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Stephanie Schill
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