New Jersey-Based Trajectory Launches Multimedia Healthcare Marketing Campaign For Pennsylvania's McGlinn Family Regional Cancer Center at The Reading Hospital

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The healthcare marketing campaign for oncology features real cancer patients sharing their uplifting personal stories across TV, print, out-of-home, micro-site, online video and social media.

The campaign has received an extraordinary amount of internal support with physician and staff involvement throughout the process.

Trajectory (http://www.trajectory4brands.com) announced the launch of a new multimedia healthcare marketing campaign promoting comprehensive oncology services at the McGlinn Family Regional Cancer Center at The Reading Hospital.

The campaign, "Gave Me More", features real patients who describe in their own words the individualized care and life-saving outcomes they received from The Reading Hospital cancer specialists and support team. The goal of the campaign is to demonstrate how the McGlinn Family Regional Cancer Center at The Reading Hospital offers the right combination of the most advanced treatment options, physician expertise and personal care when it comes to multidisciplinary cancer care.

Trajectory's approach features actual clinical outcomes demonstrated through inspiring "real" patient stories brought to life through a series of :30 second TV commercials and a brand spot showcasing the Cancer Center. These stories are also communicated through newspaper, magazine advertising, mall posters (with QR codes driving to a custom micro-site), billboards, online video, and Facebook.

Ann Valuch, Director of Marketing at The Reading Hospital and Medical Center, states "the cancer campaign has received an extraordinary amount of internal support with physician and staff involvement throughout the process. It's so important to all of us that we make people aware that the best experts with the most advanced treatment options for patients and their families are right here. And the real patients for whom we've delivered these actual outcomes are testimony to this. While the campaign is just launching, we'll look to increase inbound inquires, website traffic and physician referrals to The McGlinn Family Regional Cancer Center."

Adds Randi Brody, Trajectory EVP and Partner, “We're so proud of the work we've developed in partnership with the team at The Reading Hospital to promote the world-class cancer care they offer. Also rewarding is telling the stories of the real patients featured in this campaign, who are the real heroes of this effort along with the magnificent cancer team who cared for them. They believe that Reading Hospital "Gave Them More" of the things that are truly important to their lives".

About Trajectory
Trajectory partners with healthcare, well-being and beauty clients to ignite new growth through Brand•Marketing•Buy-in. The firm, utilizing its Brand Energy™ approach, creates and re-energizes brands, executes multi-channel marketing campaigns and unites and equips organizations to build from the inside out. Representative clients include Orlando Health, The Reading Hospital and Medical Center, Palomar (PaloVia Skin Renewing Laser), Reckitt Benckiser, Arnold Palmer Enterprises and Fairmont Hotels Willowstream Spas. Learn more about Trajectory by contacting Eric Brody, President at 973-292-1400 x201 or email him at eb(at)trajectory4brands(dot)com.

About The Reading Hospital and Medical Center
The Reading Hospital and Medical Center is a not-for-profit healthcare center providing comprehensive acute care, post-acute rehabilitation, behavioral, and occupational health services to the people of Berks and adjoining Pennsylvania counties. Its Medical Staff exceeds 970 physicians and allied health professionals in 53 distinctive specialty fields. In total, its employee family numbers more than 6,900 men and women in both clinical and support services, designating us the largest employer in Berks county. Learn more about the organization by contacting.

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Eric Brody
Trajectory
973-292-1400 201
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