HubSpot Named Second Best Marketing Automation Software by topseos.com for March 2012
(PRWEB) March 05, 2012
The independent authority on Search vendors, topseos.com, has released their list of the best marketing automation companies in the online marketing industry for the month of March 2012. HubSpot has earned the rank of second best marketing automation software vendor due to their dedication to the latest technologies and strategies and their overall performance in the evaluation and ranking service at topseos.com. While many software vendors have been evaluated, only the ten best are included in the list of rankings released on a monthly basis.
HubSpot, Inc. provides a marketing automation platform as a software-as-a-service package for companies interested in achieving more with their online marketing through search optimization, lead management, lead generation, and marketing analytics practices amongst other features. Their proprietary solutions ensure that users are able to maximize their lead generation potential while ensuring that their conversion rates are increased through having access to detailed information about each incoming lead. The software also features various aspects of email and marketing automation to generate sales-ready leads.
The process for evaluating marketing automation software solutions is meticulous in practices and looks at various aspects of each software solution which include five areas of evaluation, customer references, and various industry resources for research and information. The five areas of evaluation which are used during the process include ease of use, implementation time, API, support, and integration. Each software solution is also tested and the features compared across different solutions to identify various strengths, weaknesses, and competitive advantages.
In addition to the evaluations, topseos.com also contacts customer references in order to obtain their unique experiences with their marketing automation service. The independent research team connected with users of HubSpot’s software which were able to provide information about how the software helped them manage their incoming link s and more effectively converse with potential customers. This in turn was found to contribute to a higher conversion rate for their online marketing initiatives.
In the monthly evaluations of the best marketing automation companies various aspects were used to gauge the level of service provided by each vendor through an in-depth process. The topseos.com independent research team identified HubSpot as the second best marketing automation company as a result of this evaluation. Those looking for a comprehensive marketing solution for automating and improving the sales cycle should consider HubSpot for their marketing automation solution.
topseos.com is a well-known independent authority on search vendors. Established in 2002, the goal of topseos.com is to recognize and rank those individuals or companies providing the best online marketing services all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top internet marketing service provider by the independent authority. This website is being visited daily by thousands of visitors all over the world looking for the best services available. The website also provides various types of facilities other than the independent rankings which provide useful information to customers and providers of online marketing services.
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