City of Industry, CA (PRWEB) March 05, 2012
Rio Home Fashions, a supplier of bedding, memory foam and home textiles, has signed a licensing partnership with Prince of Scots to build a new product category in basic bedding . The line will support the launch a new washable wool category, The True Down Alternative.
RIO has developed a natural down alternative using luxury of fine wool fibers. The True Down Alternative has the touch, feel, and comfort of goose down. The product is machine wash tumble dry delivering convenience and value new to the market place. The advantage of wool is that it wicks away moisture keeping one warm in the winter and cool in the summer.
The Prince of Scots Home Collection will include basic bedding products such as memory foam bed pillows, memory foam mattress pads and toppers, fiber and feather beds, comforters, mattress pads, bed pillows, and The True Down Alternative.
“Rio is a leader in technology and comfort for the home. Our new collection of washable wool is our commitment to deliver fashion and value in a basic category. We are proud to partner with Prince of Scots to capture a modern sophisticated customer,“ said Matt Caccioppo, Executive Vice President at RIO.
Rio is a third-generation family-owned home textiles company. Established 35 years ago in China as a cut and sew factory, it has grown to supply U.S. textile companies. The company has a dedicated sales team and a West Coast distribution center, and directly operates and has joint-ventures in cut and sew and memory foam factories in China.
“Everyone deserves the best of both worlds. The luxury of natural fibers and the brilliance of luxurious technology balance out The Prince of Scots vision for Modern Luxury Lifestyle for the home. “Said David Campania, Vice-President of Prince of Scots.
RIO's licensing agreement includes the United States, Canada, Mexico, Japan, and China. Scottish Fashion Trends have been influencing the global runways. These same trends will now influence homes around the globe.