The PAWS Pet Company Launches Nationwide Pet Registration and Pet Search Database

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The PAWS Pet Company, Inc. (OTCQB:PAWS) (OTCPK:PAWS), the innovative pet services company, announced today the launch of PET-REGISTER.COM a nationwide pet registration database, and a strategic alliance with the Emergency Pet Assistance Foundation, (EMPAF) a non-profit organization that provides missing pet search services.

There is a real need for a single nationwide database where pet owners can register their pets and keep information up to date.

The PAWS Pet Company, Inc. (OTCQB:PAWS) (OTCPK:PAWS), the innovative pet services company, announced today the launch of PET-REGISTER.COM a nationwide pet registration database, and a strategic alliance with the Emergency Pet Assistance Foundation, (EMPAF) a non-profit organization that provides missing pet search services

With over 6 million family pets reported missing each year, the PET-REGISTER.COM database and supporting technologies provides an important service for the pet community.

John Nesbit, Executive Director of EMPAF, commented “over 50% of people who lose a pet cannot provide a current photograph or detailed description of their pet. There is a real need for a single nationwide database where pet owners can register their pets and keep information up to date."

PET-REGISTER.COM allows pet parents to register their pet and keep their pet information up to date at no charge. If a registered pet goes missing, the pet parent is only a few clicks away from alerting neighbors, animal shelters, veterinarians, and rescue groups of the missing pet. According to Dan Wiesel, Chairman and CEO of The Paws Pet Company, “We want to assist pet parents in protecting the safety of their pets. Following our acquisition of Impact Social Networking, PET -REGISTER.COM is the first step in in our plan to provide integrated database, mobile, web and social media technologies to address this need in the pet industry,”

The Company plans to launch an aggressive awareness campaign with the Emergency Pet Assistance Foundation to alert pet owners, veterinarians, and animal shelters, about the registration program. According to the American Pet Products Association Pet Owners Survey, there are approximately 78 million owned dogs and 86 million owned cats in the United States.

About The PAWS Pet Company, Inc.

The PAWS Pet Company, Inc. provides innovative pet services. The PAWS Pet Technologies subsidiary develops products that use database, social media, and mobile technologies such as iPhone, iPad, and Android to benefit pet parents and pet caregivers.

The company cautions that all statements in this press release other than statements of historical fact constitute forward-looking statements. The Company makes no guarantee that actual results/developments will not differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management that are believed valid and reasonable at time such statements are made. Important factors that could cause our actual results to differ from expectations are set forth under the heading “Risk Factors” in reports we have filed with the Securities and Exchange Commission, which are available at http://www.sec.gov, and are incorporated herein by reference. We assume no duty to update or revise our forward-looking statements based on changes.

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