ModCloth Teams Up with The Princess Project to Send High School Students to Prom In Style

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Online retailer makes dazzling dreams come true with significant dress donation to San Francisco nonprofit

This year, innovative online retailer ModCloth is helping to make prom extra special for Bay Area high school students, by pledging to donate up to 500 dresses to The Princess Project. The Princess Project is a non-profit promoting self-confidence and individual beauty by providing free prom dresses and accessories to high school girls who cannot otherwise afford them. On March 5, 2012, ModCloth will donate one dress to The Princess Project for every dress purchased from ModCloth’s “Fancy Frocks” category, with the goal of donating 500 dresses.

“With ModCloth’s vast selection of vintage-inspired dresses, we’re in a perfect position to partner with this great organization and help make some prom wishes come true,” says VP of Marketing, Katie Garlinghouse. “Beyond directly helping some high school students feel extra special at their proms, we are excited to involve our community in a campaign that makes self-expression through personal style accessible to all women.”

Since The Princess Project began in 2002, the organization has provided over 18,000 girls with free dresses and accessories. This year, they hope to serve over 4,000 California girls through dress giveaway events in the San Francisco area. The giveaways in San Francisco will be held March 17th-25th. To learn more or get involved, visit The Princess Project website.

About The Princess Project:
Entering its eleventh year, The Princess Project is a 100 percent volunteer-run effort that provides free prom dresses and accessories to high school girls who could not otherwise afford them. The Princess Project collects new and “nearly new” formal dresses and accessories from women, girls, and companies, and distributes them free of charge to teens at events in the spring in San Francisco area, Silicon Valley and San Diego. To learn more about the Princess Project, visit

About ModCloth: is an innovative online retailer specializing in independent women’s fashion and decor. They've attracted a large, devoted following through engaging promotions on the ModCloth Blog and social networks. Their mission is to democratize the fashion industry by nurturing a fun and engaging community and bringing indie designer products to market with customer feedback and validation. A cornerstone of the brand is their Be the Buyer,™ program which allows customers to vote items from emerging designers into production. Founded by husband-and-wife team Susan Gregg Koger and Eric Koger, ModCloth has grown from its humble beginnings in a Carnegie Mellon dorm room to a 275-employee operation and “America’s Fastest-Growing Retailer” in a few short years.

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Alicia Barnes
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