Joe Easley Joins Kobie Marketing as Director of Global Product Strategy

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Marketing Professional Brings 15 years of loyalty solutions expertise to Kobie’s rapidly growing client list

Kobie is poised to extend its position as a technology and services leader by delivering omni-channel customer experiences within and outside of the loyalty program paradigm.

Kobie Marketing, a recognized leader in the loyalty marketing industry, today announced the appointment of Joe Easley to Director of Global Product Strategy. Joe will manage the evolution of Kobie's industry leading loyalty marketing and loyalty technology product offerings, as well as assist current and new clients with their loyalty program solution design.

"Joe is a highly skilled customer relationship marketing professional," said Bram Hechtkopf, Vice President of Business Development and Marketing for Kobie Marketing. "His in-depth experience aligning product and technology offerings and implementing enterprise-wide marketing strategies across industry verticals will be an asset to Kobie’s clients. We deliver premier user experience for all of our clients, Joe will be a huge part of that and our continued growth.”

"I look forward to working with Kobie’s growing list of world-class clients and best-in-class technology," commented Easley. “Kobie is poised to extend its position as a technology and services leader by delivering omni-channel customer experiences within and outside of the loyalty program paradigm. In my experience, the keys to program success are having flexible and scalable technology designed to support any customer channel experience. Kobie enables this and more.”

Joe previously served in management positions at Accenture, Sabre-Holdings, Microsoft, Harte-Hanks and most recently Epsilon. Having been awarded a post graduate fellowship by ‘The New York Times Magazine Group’, Easley completed doctoral post-graduate work at Oklahoma State University.

About Kobie Marketing, Inc.
Kobie Marketing is the loyalty experience company, delivering end-to-end loyalty - strategy, technology, and program management. For over 20 years, Kobie has delivered innovative strategic loyalty programs to the world's most successful brands. Kobie's clients enjoy incremental revenue, product and household penetration, and brand advocacy. Kobie also delivers Kobie Alchemy™, a best-in-class loyalty marketing technology platform.

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Jennifer Lingerfelt