Los Angeles, California (PRWEB) March 05, 2012
LeadBolt, the market leader in mobile advertising, today announced its collaboration and partnership with the Marmalade team and the release of the new Marmalade Compatibility Library for Android and Apple iOS systems including iPad and iPhone. Designed as a joint project between the two companies, the Marmalade Compatibility Library allows app developers to integrate LeadBolt’s monetization potential into each application they create. This added functionality is expected to attract even more developers to the innovative LeadBolt mobile advertising network and the chance to monetize their applications more effectively by design.
LeadBolt CEO Dale Carr commented, “We are excited to bring LeadBolt’s high performance ad types to this well-respected development platform. Marmalade is the platform behind some of the world’s most exciting apps and is used by many of the leading app developers of our time. We are pleased to be working with Marmalade and look forward to providing their developer community with effective monetization solutions for their apps.” LeadBolt is known throughout the app development community for its innovative mobile advertising techniques that allow developers to earn money each time their apps are downloaded and installed on a mobile device.
Marmalade is an innovative software development kit designed to allow developers to design and program in C++ for a variety of mobile platforms including Apple iOS and Android systems. This innovative approach to app development makes Marmalade a popular choice among top-end app designers. The release of the Marmalade Compatibility Library will benefit app developers who want to program with Marmalade and monetize with LeadBolt. Marmalade CTO Tim Closs remarked, “This partnership further allows us to offer products that are both innovative and lucrative to our developer community. We are looking forward to working with LeadBolt to bring a wide range of monetization opportunities to our application developers.”
With this latest partnership, LeadBolt further cements its position as the leading monetization solution for app developers on both the Android and the iOS platforms. The Marmalade Compatibility Library is designed to work seamlessly with the cross-platform functionality of the Marmalade app development toolkit, ensuring that app developers can incorporate the earning potential of LeadBolt’s mobile advertising network into each and every app they design.
LeadBolt is a leading digital advertising network focused on delivering innovative monetization solutions to its users. Through the largest range of traditional and premium ad formats, LeadBolt helps its network partners connect to their target audience on the web and mobile in a more effective and efficient manner. Its interactive ad formats delivers better ROI to both advertisers and publisher by creating higher response rates and better eCPMs. For more information about Leadbolt, visit: http://www.leadbolt.com or email us at pr(at)leadbolt(dot)com.
The Marmalade SDK is a cross-platform development environment for rich apps and games on smartphones, tablets and other embedded platforms. Marmalade allows developers to compile a single codebase to native CPU instructions, then deploy easily to all iOS, Android, bada and BlackBerry 10 devices, as well as other platforms including Smart TV. Marmalade has been adopted by thousands of developers around the world, including leading publishers and has enabled a number of high profile, high performance AAA titles including four #1 games on the Apple App Store.
Launched at the end of 2009 (formerly “Airplay SDK”), Marmalade has achieved over 50,000 installations worldwide, currently increasing at over 750 new installations every week. Hundreds of Marmalade apps are now available for download across multiple channels including the Apple App Store, Android Market, Samsung Apps, BlackBerry App World and more. Marmalade is headquartered in London with offices in San Francisco, Korea and Japan.
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