Now more than ever, real estate professionals need to have high profile images as the experts whom buyers and sellers can turn to during these difficult times.
Fort Wayne, Ind. (PRWEB) March 05, 2012
The JW PR Toolkit for Real Estate Professionals has been expanded to include even more useful, relevant information, tools, tips and templates on how to capture more business with easy-to-implement PR programs.
Unlike a book or e-book that the customer buys once, each PR toolkit in the JW PR Toolkits series is updated and expanded with new articles, tips, tools and templates very frequently. All previous kit buyers receive the new and updated information via email before it is even available on http://www.jwprtoolkits.com.
It's no wonder that Realtors and mortgage pros have embraced the PR toolkit, as the housing market has taken a big hit in just about every community in the U.S. Now more than ever, real estate professionals need to have high profile images as the experts whom buyers and sellers can turn to during these difficult times. The smart pros will earn media attention that positions them as quotable, knowledgeable industry experts.
The information in these toolkits was developed, written and reviewed by some of the country's top PR professionals and veteran journalists, including editors and reporters who work in the print, broadcast and online media every single day. They know what public relations efforts attract attention, and they are sharing this inside information here.
Each kit, available for immediate download as a Zip file of PDF and Word documents, includes valuable articles and documents on topics including:
- About Press Releases
- What Makes News?
- Ideas for News Angles
- How to Write a Press Release
- The Importance of SEO Press Releases
- How to Write an SEO Press Release
- Press Release Distribution
- What is a Media Kit?
- What is an Electronic Media Kit?
- PR and Social Media
- Visuals: Using Images to Tell Your Story
- PR and social media
- Media Pitching
- Media Training
- Crisis Communications
- Maximizing the PR Potential of Your Website
- How to Reach Bloggers
- Strategies for Better Coverage
- Glossary of PR Terms
The kits also include customized press release templates, example press releases, a sample public relations plan and news angles for real estate pros. Each kit is $49, less than the cost of hiring a PR professional to write a simple press release.
For more information, visit http://www.jwprtoolkits.com.
About JW Public Relations
JW Public Relations is a Fort Wayne, Ind.-based boutique PR firm specializing in helping small businesses garner positive media coverage. Led by a veteran PR professional and journalist, the JW Public Relations team includes current and former broadcast and print reporters and editors.