Scion To Launch The iQ Project Museum: A Digital Archive Of Rare Artifacts That Aims To Spotlight Under-Recognized Musicians Scion Also Launches the Scion Awards Program

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Scion unveils today the Scion iQ Project Museum, a rich digital initiative created to preserve cultural movements, moments and musicians that are at risk of being lost

Scion A/V unveils today the Scion iQ Project Museum, a rich digital initiative created to preserve cultural movements, moments and musicians that are at risk of being lost. The first three online exhibits will feature rare artifacts from significant music moments; the LA Chicano punk scene, the Strata Records era and the early years of one of hip-hop’s pioneers, Prince Paul. Link to the iQ Project Museum here:

Additionally, the iQ Project Museum introduces the Scion Awards Program where those who have contributed to the museum can apply for assistance to aid their specific economic needs, which could include medical care to equipment repair. This could include a photographer looking for sustainability in opening a digital shop, or a musician looking to fix a broken instrument.

Also among the unique features is the ability to support featured artists by purchasing products curated exclusively for the Museum. Throughout the site, users encounter certain items with a “buy” button, which links to a site where the particular artifact can be purchased.

“Scion has shown their support of the creative community over the years and we built this program to show that our commitment goes deeper than even the underground artists we nurtured,” says Jeri Yoshizu, manager of sales promotions for Scion. “With the Scion iQ Project Museum we have essentially created a very modern way to honor important musical movements in an infinite, online museum space.”

In the Prince Paul exhibit, one finds the story of the early years of iconic hip-hop producer Prince Paul when he was just an ambitious Paul Huston from Amityville, New York. From his teenage days as DJ for Stetsasonic (the original hip-hop band) and his unparalleled collaborations with De La Soul, to his later, highly unsettling solo LPs Psychoanalysis (What Is It?) and A Prince Among Thieves, Prince Paul has a body of work that resembles no other. In the exhibit, Paul takes us on the guided tour of a selection of artifacts from his high school days and the start and early part of his career, which have never before seen the light of day.
The L.A Chicano Punk exhibit uncovers some rare photographs, posters and stories from a scene that flourished in East Los Angeles in 1980– a unique convergence of art, electrifying new music and youthful energy driven by young, politically aware Latinos. There had always been music in these working class Latino neighborhoods, but as the seventies drew to a close, the sounds of English punk and new wave had been drifting into the Eastside through late night radio shows, word of mouth and cherished hard to find records. And so, in garages and bedrooms in East L.A, Latino kids had started to cut their hair, find one another and form new bands.

The Strata Records exhibit takes us on a tour of the Detroit art gallery, music venue and record label started by trumpeter Charles Moore and pianist Kenny Cox in the late 1960s. Motown had already relocated to Los Angeles, but back in Detroit, something heady, funky and downright revolutionary was brewing. That “something” was Strata, a magnetic center for the Detroit jazz scene as well as a destination for heavyweight musicians like Charles Mingus, Ornette Coleman, Elvin Jones, and Herbie Hancock when they came through town.

The iQ Project Museum will be formatted for both computers and mobile devices. New content will be added as the iQ Project Museum evolves.

About Scion A/V:
Scion A/V is a creative enterprise of Scion devoted to the discovery, nurture, funding and distribution of compelling music and arts programming. Scion A/V has created and championed projects for over 100 underground musical artists, supported tours and special events, created film documentaries, curated art installations, and produces a collection of ‘zines. Additionally, Scion A/V executes the annual Scion Music (less) Conference and operates 17 broadband radio stations via Scion Streaming Radio. For more information, visit

About Scion:
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features four groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe and the all-new premium micro-subcompact iQ. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit

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Caroline Bubnis
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