Sydney, AUSTRALIA (PRWEB) March 07, 2012
Cartouchan is proud to announce the development of a social media information and analytics platform which will provide businesses with insights into their customers, the reputation of their brand and future trends in customer interaction behaviours.
“Currently businesses are struggling to assess the impacts of social media; various review sites, influential bloggers on their reputation, products and competitive advantage. They need an efficient way to manage the growing influence of this type of information on their business and develop better and more relevant ways to engage with their various stakeholders” stated Mo Jalloh, Co-Founder and CFO with Cartouchan.
Social media sources and influence is growing at an exponential rate and is increasingly becoming the preferred method of communication for a vast number of people.
Moreover, due to the rapid growth in this viral form of communication, businesses are increasingly looking ensure that the reputational risk that can be inflicted on their brands is minimised.
Platforms such as Cartouchan’s provides the avenue for business to understand what messages are being communicated and what influence they are having on their profitability.
“The nature of communication has changed and the challenge is for companies, both large and small, to align their marketing and business activities to tap into the potential engagement strategies that can be employed to really understand their customer needs”.
Businesses interested in learning more about Cartouchan’s social media intelligence offering should visit http://www.cartouchan.com or email info(at)cartouchan(dot)com