Afternoon Tea is a cup above the rest for hotels and restaurants

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Afternoon tea is one English tradition Brits can’t do without, as bookings have now overtaken lunchtime reservations in many hotels, according to data from Livebookings, the European leader in real-time reservations and online marketing services for restaurants.

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Afternoon tea is one English tradition Brits can’t do without, as bookings have now overtaken lunchtime reservations in many hotels, according to data from Livebookings, the European leader in real-time reservations and online marketing services for restaurants.

Many venues are opting to use the dedicated tea bookings website AfternoonTea.co.uk, which has taken over 250,000 bookings since it was set up in 2008. Keith Newton, the founder of Afternoontea.co.uk said, “In the last six months alone, we have seen an increase of 25% in bookings year-on-year.”

Kingsway Hall Hotel in Covent Garden took over 6,500 covers for afternoon tea last year alone through AfternoonTea.co.uk. General Manager, Laszlo Nyari, commented that “It’s fast becoming our busiest time. With walk in business and the groups from our Concierge contacts we are doing at least 30 – 40 tea covers on weekdays and 80 - 100 covers on Friday and Saturday.”

Peter Clack, Head of Partnerships Livebookings said “It’s the year for all things British, and with all age groups getting involved with the trend for afternoon tea, this treasured ritual is set to continue throughout 2012. We’ve worked with AfternoonTea.co.uk since 2008 and it continually ranks as one of our best performing partners in the UK.”

About Livebookings

Livebookings makes restaurants and diners click. We operate the world’s only global, web-based restaurant reservations and marketing service, delivering over one million diners every month to over 9,000 restaurants including, Tantris, East, Grill and Aquavit. Our reservations tools enable restaurants to provide their diners with a free, easy-to-use online bookings service, to manage those reservations efficiently and to collect valuable customer data. Our marketing services ensure restaurants can run promotions and deals and execute online marketing campaigns to attract and retain their customers.

Our consumer restaurant reservations website, Bookatable.com, is Europe's fastest growing online restaurant booking website, operating in 9 different languages and across 19 countries. It supports our unparalleled network of 300 distribution partners, including lastminute.com, Salir.com and Eniro.se, to ensure we can spread news of deals far and wide and help our restaurant customers attract new business.

Headquartered in London, with offices across Europe and the USA and customers in 23 countries, Livebookings is the largest online reservations provider in Europe, focused on making restaurants more profitable and dining out more pleasurable.

About Afternoontea.co.uk

AfternoonTea.co.uk is the UK’s most popular website dedicated to promoting Afternoon Tea in Britain’s finest hotels and restaurants. The website ranks number 1 on search results for ‘Afternoon Tea’ and ‘Afternoon Tea London’ in Google, Bing, Yahoo, Ask and AOL search engines.

The website receives over 100,000 visitors each month and during 2011 we booked in excess of £3 million worth of Afternoon Tea. Our free group booking service handles Afternoon Tea reservations for hen parties, baby showers and weddings.

As a partner of Livebookings we are able to provide online booking with real-time availability and instant confirmation. We also sell a range of Afternoon Tea gift vouchers through our partners Red Letter Days, Buyagift, Virgin Experience Days and Activity Superstore.
Throughout the year we negotiate exclusive offers and run promotions for a range of seasonal events, as well as our own ‘Afternoon Tea January Sale’ and ‘National Afternoon Tea Week’ during August.

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David Miller