Arbuckle Country Becomes Chickasaw Country, Enhances Tourism Marketing Efforts in South Central Oklahoma

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Area gets new name, website and cohesive strategy to attract tourism traffic, increase revenues.

The Chickasaw Nation and the Arbuckle Country Marketing Association (ACMA) announced today a partnership and a name change. The regional tourism organization previously designated as Arbuckle Country in south central Oklahoma is now Chickasaw Country. Officials with both organizations say the new partnership is focused on increasing tourism visits and revenues to south-central Oklahoma as well as the state. While the ACMA officially changed its name to Chickasaw Country Marketing Association on January 1, 2012, the launch of a new dynamic website debuts a fresh approach to marketing the many attractions in the region.

Kim Little, Chickasaw Country Marketing Association executive director, says the new partnership will allow participating organizations within the seven-county region to work closely with one another, advancing tourism initiatives to promote cultural and entertainment venues in our state.

“This new partnership will allow communities to benefit from the marketing efforts of two regional marketing associations,” said Kim Little, Chickasaw Country Marketing Association executive director. “We are extremely excited about this new opportunity and the economic benefits it will have for south-central Oklahoma.”

While the Chickasaw Country Marketing Association represents seven counties, Chickasaw Country covers the 13 counties that comprise the boundaries of the Chickasaw Nation.

The name change reflects an effort between the Chickasaw Nation and Arbuckle Country Marketing Association to blend tourism efforts, said Chickasaw Nation Governor Bill Anoatubby.

“Tourism is becoming an increasingly important part of Oklahoma’s economy so it is essential that we work together to encourage people to discover the natural beauty, history and hospitality of our state,” Governor Anoatubby said.

Included in this transition is the launch of Chickasaw Country’s new website – http://www.ChickasawCountry.com, the creation of a new logo as well as a singular branding campaign to maximize the resources of both organizations showcasing attractions and events in the region.

Businesses and organizations are embracing the new branding initiative including well-established venues such as the Chisholm Trail Heritage Center in Duncan, Okla.

"Even though the Chisholm Trail Heritage Center was voted one of the top ten western museums in the country, we still struggle with reaching new visitors,” said Stacy Cramer, Chisholm Trail Heritage Center executive director. “The partnership developing between our Center and Chickasaw Country Marketing Association is very exciting. Working together with our local tourism partners, regional marketing associations and the Oklahoma Tourism and Recreation Department is the right formula for us."

With a single goal – increasing tourism in Chickasaw Country – this partnership and the corresponding marketing efforts will have a direct economic impact on the communities in Chickasaw Country.

"The possibilities within this new partnership between the Duncan Convention and Visitors Bureau and Chickasaw Country will aid both organizations,” said Loisdawn Jones, Duncan CVB executive director. “It is beneficial for Duncan and for Chickasaw Country, as we both desire to show how unique the land and its peoples' history and stories truly are."

Chickasaw Country is the official source of information regarding travel and tourism for south central Oklahoma. A land of flowing water, Chickasaw Country offers a plethora of amenities ranging from outdoor recreation, mouth-watering dining experiences, day spas and water adventures. Complete media kit, including downloadable logos and photos, is available at ChickasawCountry.com.

About Chickasaw Country
Chickasaw Country is a regional tourism organization representing all or part of thirteen south central Oklahoma counties. A joint marketing association between The Chickasaw Nation and the Chickasaw Country Marketing Association to blend tourism efforts in the region, Chickasaw Country represents festivals, events and attractions. A very diverse and cultural destination, Chickasaw Country has new adventures around every corner. For more information visit ChickasawCountry.com

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Kym Koch Thompson
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