“The new site supports our goal of educating investors about alternative investments and how to use them to provide portfolio diversification,” stated Altegris Chief Marketing Officer Andrea Trachtenberg.
New York, NY (PRWEB) March 07, 2012
Carpenter Group, strategic marketing and creative agency to Altegris, a provider of alternative investments, created a new website that integrates disparate existing sites into a compelling, unified Web experience. Through a single site, Altegris is now able to deliver specific content and tools to each of its audiences — high net worth individuals, institutions, family offices, RIAs, and broker-dealer advisors — while telling a consistent brand story.
“The new site supports our goal of educating investors about alternative investments and how to use them to provide portfolio diversification,” stated Altegris Chief Marketing Officer Andrea Trachtenberg. “We’re now able to support our private fund, managed account and mutual fund businesses through a singular portal.”
Carpenter Group drove the site’s architecture, content, design and development. “We created a way to quickly identify visitors to the site, and then deliver a customized, yet branded experience,” said Amy Watson, Carpenter Group’s COO and the engagement lead for the project. “Using succinct copy, graphics and dynamic functionality, we’ve created an engaging site that allows Altegris to meet their current business needs and continue to evolve.”
Now that Altegris.com has launched, Carpenter Group will begin work on architecture, content and tools for Altegris’ post log-in environment targeting qualified investors, current clients, and financial professionals who use Altegris funds in clients’ portfolios.
About Altegris: Altegris has one core mission—to find the best alternative investments for our clients. Altegris offers what we believe are straightforward and efficient solutions for financial professionals and individual investors seeking to improve portfolio diversification with historically low correlated investments.
With one of the leading Research and Investment Groups focused solely on alternative investments, Altegris follows a disciplined process for identifying, evaluating, selecting, and monitoring investment talent across the spectrum of hedge funds, managed futures funds, and other alternative investments. As veteran experts in the art and science of alternatives, Altegris guides investors through the complex and often opaque universe of alternative investing.
Alternatives are in our DNA. Our very name, Altegris, highlights our singular focus on alternatives, the highest standards of integrity, and a process that constantly seeks to minimize investor risk while maximizing potential returns.
The Altegris Companies, wholly owned subsidiaries of Genworth Financial, Inc., include Altegris Investments, Altegris Advisors, Altegris Funds, and Altegris Clearing Solutions. Altegris currently has approximately $3.36 billion in client assets, and provides clearing services to $774 million in institutional client assets.*
*Altegris and its affiliates are subsidiaries of Genworth Financial, Inc. and are affiliated with Genworth Financial Wealth Management, Inc., and include: (1) Altegris Advisors, L.L.C., an SEC-registered investment adviser; (2) Altegris Investments, Inc., an SEC-registered broker-dealer and FINRA member; (3) Altegris Portfolio Management, Inc. (dba Altegris Funds), a CFTC-registered commodity pool operator, NFA member and SEC-registered investment adviser; and (4) Altegris Clearing Solutions, L.L.C., a CFTC-registered futures introducing broker and commodity trading advisor and NFA member. The Altegris Companies and their affiliates have a financial interest in the products they sponsor, advise and/or recommend, as applicable. Depending on the investment, the Altegris Companies and their affiliates and employees may receive sales commissions, a portion of management or incentive fees, investment advisory fees, 12b-1 fees or similar payment for distribution, a portion of commodity futures trading commissions, margin interest and other futures-related charges, fee revenue, and/or advisory consulting fees.
About Carpenter Group: For more than three decades, Carpenter Group has helped financial services organizations grow their businesses and improve profitability through objective business advice, branding and marketing solutions, and creative services. Carpenter Group brings together seasoned professionals from the financial services, branding and creative industries to develop and implement solutions that drive business goals forward. Our clients include many of the most prominent firms in the asset management, investment banking, insurance, brokerage and commercial banking sectors.