If you want to be successful as a business you have to be seen among the clutter,” said McKercher. “ LOOK up, LOOK down, LOOK left, LOOK right, LOOK ahead, don’t LOOK back. We generate LOOK that moves people.
Melbourne, FL (PRWEB) March 05, 2012
LOOK Marketing takes its place as one of the premier communications and visual marketing agencies in Central Florida and in the power sports and marine industries across North America. Formerly known as WaterTop Unlimited, the agency has made a dramatic strategic move to rebrand the organization to better align the team’s efforts with their fast expanding services and client base.
LOOK Marketing becomes the new storefront as the faces stay the same. The agency, previously known as WaterTop Unlimited, is the marketing communications agency of record for Bombardier Recreational Products (BRP) Inc. world-leading Sea-Doo watercraft and boat brands. Over the past several years the talented group of marketing professionals have expanded their efforts and capabilities to deliver high impact promotional activities for a variety of businesses both large and small in addition to those for BRP.
“LOOK Marketing has grown from a pair of consultants eight years ago to a full-service, fully-staffed marketing agency and our scope of work has expanded far beyond the water where we started,” explains LOOK Marketing president Tim McKercher. “As our services and capabilities have expanded it is time to expand our appeal to brands, companies, and people who want to be seen above the rest. We are very excited to take the next step in our organization’s growth and focus on what we do best, which is generate a stand out LOOK for our clients.”
In addition to the full-time public relations, social media, and experiential marketing production for the Sea-Doo brands, LOOK is the official merchandising design agency for the 1500-plus North American BRP dealers carrying; Ski-Doo snowmobiles, Can-Am off road, Can-Am Roadster, and Sea-Doo watercraft and boats. LOOK also works on a special project basis with Universal Studios of Orlando, Red Bull of North America including the Red Bull Flugtag, Candolla, and one-off events. Florida Space Coast clients include; Route 1 Motorsports, Farm Bureau insurance, and the Burger Place.
LOOK Marketing’s fastest growing service segments are social media management and web video production. LOOK manages the strategic development and operations of eight brand social media efforts. LOOK produced 63 multi-lingual web videos in 2011 that have reached an audience of half a million consumers with over 500,000 views.
“If you want to be successful as a business you have to be seen among the clutter,” said McKercher. “ LOOK up, LOOK down, LOOK left, LOOK right, LOOK ahead, don’t LOOK back. We generate LOOK that moves people.”