New Distribution for New Products

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Small Treats Maker Nets Big Gains

When Q.bel CEO, Bahram Shirazi, extended his brand from the candy section to the cookie section, he wasn’t sure how the trade would respond. The founder of Q.bel Foods LLC, makers of Q.bel™ better-for-you chocolate wafers, began offering QRolls and QThins late in 2011. Just a few short months later, the products are available in an estimated 1,000 stores.

"We are very excited!” said Bahram Shirazi, Founder and CEO of Q.bel. “We’ve clearly tapped into the zeitgeist with our new products’ features.” Those features include whole grains, Belgian chocolate, and individually wrapped treats.

Retailers carrying the new items include Whole Foods Markets, The Fresh Market, Tops Markets, New Seasons, Shaw’s, Raley’s, Harmon’s and airport shops operated by Paradies. The new items are distributed through UNFI, KeHE and Haddon House.

The Q.bel impulse product line was launched in January 2009, with an initial national rollout by Whole Foods Markets. Since that time, the product has been selected by many leading retailers in the health and natural foods industry. In less than two years, Q.bel sold over two million candy bars, attaining the number one rank in the “All-Natural Chocolate Wafer” category.

For more information about Q.bel, visit

About Q.bel
Since January 2009, Nyack, NY-based Q.bel Foods has been offering absolute, no compromise indulgence in a better-for-you format.
The company’s mantra, printed on every package, is: “Be True. Be Honest. Be Good.”, and is Q.bel’s commitment to making the world’s best tasting, all-natural chocolate treats. Learn more at

Media Contact
Bahram Shirazi
Tel 917 992 9830

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Bahram Shirazi
Q.bel Foods
(917) 992-9830
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