Cabela’s(R) Prepares to Celebrate Grand Opening of Wichita, Kan., Store March 14

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Festivities will include sweepstakes, giveaways and celebrity appearances.

Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, will officially open the doors of its Wichita, Kan., store Wednesday, March 14, kicking off a five-day grand opening celebration. A grand opening ceremony is scheduled for 10:45 a.m. and will include remarks from Kansas Governor Sam Brownback and Cabela’s Chief Executive Officer Tommy Millner, among other special guests.

The ceremony will conclude with an appearance from Cabela’s Pro Staffer Tom Nelson, who instead of cutting the ribbon will shoot it with a bow and arrow. Doors will then immediately open to customers at 11 a.m.

Opening day festivities get under way at 8:30 a.m. with live music by local band Annie Up. Coleman also will be on-site serving free goodies and giving away prizes, which is only the beginning of the celebration of Cabela’s 35th store. In the four days to follow grand opening, Cabela’s will host outdoor television personalities and hunting and fishing experts at the Wichita store.

Guests include Troy and Jacob Landry of TV’s “Swamp People,” Mark and Terry Drury from “Wildlife Obsession,” Melissa Bachman of “North American Hunter,” Don and Kandi Kisky of “Whitetail Freaks,” Steve Pennaz of “North American Fisherman,” CJ Buck of Buck Knives and Babe, Kris and Karlee Winkelman of Winkelman Productions, among other special guests.

Cabela’s also will offer several family activities, including a wild game cook-off, basic gun-handling demonstrations, kids casting contests, a “Nerf Gun Shootout” and meet-and-greets with champion dogs of the Wichita Kennel Club, plus more. Additionally, Cabela’s will give away a four-day, four-night fishing trip for two to Hatchet Lake Lodge in Saskatchewan, Canada, valued at $8,190. The first 100 customers through the door March 15-18 will receive a special gift, and there will be discounts on quality outdoor products throughout the week.

The store in the Regency Lakes Shopping Center at 21st Street and Greenwich Road is Cabela’s second retail store in Kansas, joining the Kansas City location. It will feature thousands of products, including hunting, fishing, camping and other outdoor gear, as well as clothing, gifts and furnishings. The building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing. The inside will feature more than 250 full-body animal mounts, a 4,000-gallon aquarium, a mountain replica, Gun Library and Bargain Cave.

Regency Lakes Shopping Center also includes Super Target, World Market, Hampton Inn & Suites and other retailers.

Store hours are 9 a.m. to 9 p.m. Monday through Saturday, and 10 a.m. to 7 p.m. Sunday.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

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Wes Remmer
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