AAF-Fox River Ad Club Celebrates 2012 ADDY’s Gala at Lambeau Field

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Northeast Wisconsin’s AAF-Fox River Ad Club crowned its winning achievements in artistic design, photography and video this week at the storied venue of Lambeau Field where more than a dozen Green Bay Packer teams have celebrated championships.

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“The 2012 ADDYs gala was a tremendous success for the AFF-Fox River Ad Club – Lambeau Field was a great venue and we saw some incredible achievements in advertising and design honored with awards,” said Matt Bellisle, club president.

Northeast Wisconsin’s AAF-Fox River Ad Club crowned its winning achievements in artistic design, photography and video this week at the storied venue of Lambeau Field where more than a dozen Green Bay Packer teams have celebrated championships.

Top winners were:

  •     Best of show: Arketype, Green Bay, for their “Austin Straubel International Airport 2011 campaign”
  •     Judges Choice: Arketype for their “Ouch! Bullying Hurts” poster
  •     Judges choice: David E. Jackson, Appleton, studios for their “Element Mobile – SPARK Advertising, Neenah, photo campaign”
  •     Judges Choice: Arketype for their and Freedom House ministries – “See Me” video
  •     Student best of show: Sara Coursin from St. Norbert College, De Pere, for “Spoonful of Life” illustration

“The 2012 ADDYs gala was a tremendous success for the AFF-Fox River Ad Club – Lambeau Field was a great venue and we saw some incredible achievements in advertising and design honored with awards,” said Matt Bellisle, club president.

More than 200 people attended the event, which was one of the highest turnouts in recent years. Bellisle attributed the event’s success in 2012 in part to the popular Lambeau Field location but also because of the club’s push to make the gala event a bit more like a formal awards show with a professional emcee, production staging, high-quality video clips and musical entertainment.

“It’s a big achievement to receive an ADDY Award for your work, given the amount of creative and design talent in the Northeastern Wisconsin area, so we wanted to make sure that winning an ADDY was properly recognized as a significant event,” he said.

Selection of winners by each category is done through a scoring process by a panel of three independent judges from across America, who evaluated the creative dimensions of each entry.

All work entered in the 2012 ADDY Awards competition appeared in media between Jan. 1 and Dec. 31, 2011. ADDY winners for 2012 go on to compete on the district level against winners from the rest of Wisconsin, Minnesota, North and South Dakota. District winners will advance to the national ADDY competition in Austin, Texas this June.

Local sports radio personality John Maino hosted the event, which included musical guests The Unfortunates and Corey Chisel and The Wandering Sons.

See the attached document for a complete list of winners.

ADDY is a registered mark of the American Advertising Federation.

About the AAF-Fox River and the ADDY Awards:
The AAF-Fox River is the preeminent resource to the marketing and advertising community in Northeast Wisconsin. Monthly events feature cutting-edge professionals who keep members and attendees relevant in an ever-evolving industry. The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competition. The purpose is to recognize and reward creative excellence in the art of advertising.

The AAF-Fox River ADDY Awards Gala is held annually to celebrate the very best in Northeast Wisconsin advertising and design for local and national businesses. It includes an awards dinner, presentation of winners, gallery of winning entries, and musical entertainment.

A Gold ADDY Award is the highest level of excellence, followed by the Silver ADDY Award. The ADDY Awards has a separate category for students. The local ADDY Awards is the first of a three-tier national competition. In the second tier, local entrants compete against other winners in 15 district competitions. District winners move on to the third tier, the national ADDY Awards competition. Entering a local ADDY competition is the first step in a very prestigious accomplishment: winning a national ADDY award. ADDY competitions across America support programs such as public services, internships, advocacy groups, advertising education, and consumer awareness.

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