Verious Introduces Rich Mobile App Components for Branded Store Locators and Local Search Based on Citygrid APIs

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Major Brands and Retailers Now Able to Develop and Distribute Customized Store Locators for Integration with Mobile Apps Independent App Developers Now Able to Incorporate Local Search for Over 15 Million Local Businesses and 1 Million Local Advertisers—for Free!

Verious, the leader in connecting developers with mission-critical components and services for mobile app development, today announced the launch of rich mobile app components for local search and branded store locators. These software modules provide seamless in-app functionality connected to CityGrid’s APIs, providing comprehensive places data and enhanced content for more than 15 million local businesses and over 1 million local advertisers in the CityGrid ad network.

“We are very excited to launch these new and innovative API components that bring millions of hyper-local listings directly in line with the booming world of mobile apps,” said Anil Pereira, Founder and CEO of Verious. “Now, brands and retailers can establish mobile affiliate networks through branded store locators and in-app coupons and independent developers can increase loyalty and mobile page views by tapping into the power of over 15 million listings via the CityGrid network.”

Launched today are a branded store locator component for large brands and retailers and a local search component for app publishers and independent app developers. These “mini-apps” are purpose-built to be embedded into other mobile apps built on the iOS platform. The components are sophisticated software modules that handle all of the real-time calls, back-end content parsing, data presentation and caching necessary to integrate local listing feeds into a native mobile app.

How it Works
The store locator API component is location-aware and consists of a small promotional bar that displays a retailer-specific offer (e.g.,“50% off used games near you”). When a user ‘taps’ the bar, the component opens a full-screen branded store locator that mirrors a standalone app but is actually a rich component integrated directly into the host app. This mini-app highlights a retailer’s local store locations via branded pins on a local map (with the ability to change location); a list of all local stores, hours and direct call to action, including telephone numbers; and an integrated coupon that can be saved to a device’s photo gallery, providing coupon portability and persistent retailer branding. A sample store locator component built on the CityGrid Places API can be downloaded for free at http://www.Verious.com. Customized versions of the store locator can be developed for large brands and regional retailers who can use the component in their own apps or can create a mobile developer affiliate program, marketing the component through Verious’ million-strong Mobile Developer Network.

The local search component is also location-aware and consists of a small local search bar that can be embedded into a mobile app. The component can be pre-packaged with a canned search (“Find the nearest gas station”) or can be displayed as a search toolbar with a “search for” field displaying a user’s current location. In either case, the component opens a full-screen page within the host app that highlights local stores on a map (with the ability to change location); a list of all the stores, and a direct call to action, including store telephone numbers. The local search component has been built on the CityGrid Places API and can be downloaded for free at http://www.Verious.com .

Both the branded store locator component and local search component are currently available for the iOS platform. Versions for Android and other popular mobile platforms will be rolled out beginning in Q2 of this year.

About Verious
Verious (http://www.Verious.com, @Veriously) is the leader in connecting publishers and developers with mission-critical components and services for mobile app development. The company operates a mobile development marketplace and license management infrastructure, connecting mobile developers with pre-built components, mobile SDKs, rich software modules connected to APIs and other highly relevant content from leading companies across all leading mobile app development platforms.

Verious, which means “very serious”, is backed by top-tier Silicon Valley investors and its team includes industry veterans with experience at leading mobile, software and trusted services companies including American Express, Apple, Motorola, Oracle, Playdom, Samsung, TRUSTe, VeriSign and VMWare. For more information, please visit http://www.Verious.com or follow us on Twitter @Veriously. Media inquiries may be directed to Don Pitt, VP of Marketing, at Don(at)verious(dot)com.

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Don Pitt
Verious, Inc.
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