Blue Water Media Constructs New Online Presence for Long Fence Contractors

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Blue Water Media’s Drupal Web Designers Improved Site Navigation and Functionality, Driving User Interaction and Promoting Long Fence in the Digital Space.

Leading commercial and residential construction company, Long Fence, just launched a new website created by DC area web design firm, Blue Water Media. Built in the award-winning Drupal content management system, features a streamlined interface, strong call to actions and an extensive media center boasting a dynamic and highly customized photo gallery. The revamped website will help Long Fence continue to strengthen their respected reputation for excellence in the online sphere.

By presenting a substantial amount of information in an intuitive and aesthetically appealing manner, the website maximizes usability. On the homepage, target users can easily select from the company’s clearly identified 2 main service offerings: residential contracting or commercial contracting with the ability to quickly review special offers and fence rental information. Strategic use of breadcrumb navigation further facilitates ease of use, while prominently placed callouts to request a free estimate, call Long Fence, or connect via social media maximize engagement and leads.

The Long Fence interactive Media Center takes the website to the next level, offering dynamic photo and video galleries, brochures, portfolio samples, connected with blog and social media integration. Particularly noteworthy is the photo gallery, which is divided into sections based on Long Fence’s core competencies and offers potential customers robust searching, sorting and viewing capabilities which showcase that quality craftsmanship that Long Fence delivers.

Blue Water Media’s installation of the Drupal CMS will allow Long Fence staff to continue to update the website independently of Blue Water Media. This ensures the site can be easily populated with fresh content and information, helping Long Fence maintain their reputation as the most comprehensive resource for commercial and residential fencing and construction on the web.

About Long Fence
Since they were founded in 1945, Long Fence has helped thousands of residential and commercial customers improve the security, use and beauty of their properties. One of the largest fence contractors in the nation, they are committed to excellence in the design, construction, warranty and maintenance of projects. Composed of six offices and offering an extensive product line and installation fleet, Long Fence prides itself on delivering superior products and service on each and every project.

About Blue Water Media
Blue Water Media is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full life cycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit:

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Karen Richey
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