Charlotte, N.C. (PRWEB) March 07, 2012
“These new offerings underline WMF’s devotion to equipping America’s kitchens with tools that are exceptional both in function and design,” said Deborah Corrado, senior vice president for Sales and Marketing for WMF Americas, which is based in the Charlotte, N.C., area.
Carefully chosen by WMF to unveil at the industry’s hallmark trade event are:
“Every year, WMF rolls out a few innovative show stoppers,” Corrado said, “and this year’s no exception.”
The trade show is also allowing WMF to introduce a new design for its ”Cool Handle” line of cookware, which uses patent-protected Cool+ technology that effectively halts the transfer of heat from the pot to the handle.
“This means consumers can throw away their potholders,” Corrado said, noting that Cool+ Handle technology helped drive WMF’s triple-digit growth last year in its cookware business. “It’s innovation like this that demonstrates why WMF is setting the pace in creativity in the cooking industry.”
WMF’s booth number is S3228 and is located in the middle of all of the action of the four-day trade show. For a map to WMF’s booth, visit http://bit.ly/wXPSZR
About WMF Group:
Founded in 1853 and based in Geislingen, Germany, WMF is a retail and institutional culinary product designer and supplier, with roughly 6,000 employees in Germany, the United States and 10 other countries on three continents. WMF, with over $1 billion in business annually, has built its reputation on quality and sophistication in products that are relied on in the kitchens and dining rooms of consumers and hotel operators and caterers. Along with Silit, its brands include WMF, alfi, Auerhahn, Boehringer Gastro Profi, Hepp, Kaiser, petra electric, Princess and Schaerer.
# # #