Paths to the Cloud: Cloud Computing and the New Channel Engagement Model – Webinar

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hawkeye’s channel experts discuss the new channel engagement model in the era of Cloud Computing

...Partners don’t feel they’re getting much help or guidance with effective cloud business model transformation and demand creation. said Claudio Ayub, hawkeye’s VP, Chief Channel Strategist.

hawkeye Channel will present a Baptie-sponsored webinar titled “Paths to the Cloud: Cloud Computing and the New Channel Engagement Model” on Thursday, March 29 at 9 a.m. PST. Attendees will gain insight into Vendor best practices to assist Partners with a successful business transformation to a cloud computing services model.

While the state of cloud computing is still in flux, 2012 is turning out to be the year during which the cloud computing “hype” turns into reality. Gartner states that by 2015, 46% of all businesses will have more than half of their infrastructure and applications in the cloud, versus only 3% in 2011. IDC predicts that 85% of net-new software firms created this year will be cloud businesses. Cloud computing is changing the way Vendors and Partners do business together, requiring transformational business changes by all channel players.

“Cloud computing offerings are disrupting business and financial models for both Vendors and Partners,” said Claudio Ayub, hawkeye’s VP, and Chief Channel Strategist. “While Vendors are training Partners on the technical aspects of cloud services deployment, Partners don’t feel they’re getting much help or guidance with effective cloud business model transformation and demand creation.”

Ayub and Senior Channel Strategist William Gilsing will discuss the current state of the cloud computing channel eco structure and emerging Vendor and Partner roles. They will present a channel engagement model Vendors can implement to accelerate their Partners’ business transformation to cloud computing, including effective marketing campaigns and compelling incentives programs that drive demand for cloud computing services.

For more information and to sign up for the webinar click HERE.

About hawkeye

hawkeye Channel delivers practical, full-service global and localized channel solutions to leading technology companies. Our people, thought leadership and data-driven technology solutions deliver the competitive advantage our clients require to build a thriving channel business. With offices around the world, we provide true global and local reach to help our clients engage the right partners and grow their business. hawkeye Channel delivers proven business to business marketing strategies and expertise to incrementally improve your ROI. For more information, visit http://www.hawkeyechannel.com

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Claudio Ayub

William Gilsing
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