To be successful, mobile information companies need to assess what the competition is doing and adjust their marketing strategies to be profitable and stay on top of a changing and challenging market.
Norfolk, VA (PRWEB) March 06, 2012
GPS-Wireless, the premier location markets conference for executives, has announced that Google will join foursquare, Groupon, AT&T, Verizon Wireless, and many other top location industry leaders at the 15th Annual GPS-Wireless Conference in San Francisco, March 21-22, 2012.
“Analysts predict a four-year leap in connected vehicles, but not all companies, products and services will be successful,” said Kevin Dennehy, GPS-Wireless conference director. Dennehy is also a contributing editor to GPS World, writing the monthly LBS Insider newsletter. “To be successful, mobile information companies need to assess what the competition is doing and adjust their marketing strategies to be profitable and stay on top of a changing and challenging market.”
Robert Gourdine, senior director of Global Customer Marketing for DigitalGlobe, will open GPS-Wireless 2012 as conference chairman. GPS-Wireless 2012 focuses on this year's market drivers: integrated personal location information products and services embedded via social networks like check-in applications and location-based advertising such as coupons and deals.
Marc Kleinmaier, business development/product strategy, Nokia, will moderate an executive panel discussion, "Why is Location Hot?" Among the speakers are Jay Akkad, product manager of mobile local ads, Google; Kris Kolodziej, associate director of Cloud and Location Services, Verizon Wireless; Andreas Lieber, director of mobile partnerships, Groupon; Holger Luedorf, vice president of mobile and partnerships, foursquare; and Brian Salisbury, director of business development, TCS.
Over 40 industry leaders from top location companies are poised to address market issues. View the full conference agenda.
- Top presentations from the industry leaders
- Only the most current market information – no sales pitch from our speakers
- Hours of networking time with high-level group of industry professionals
- More than 15 exhibitors expected
- Two-and-a-half-hour Networking Reception, the industry's best
- Compare us to Brand X telematics conference – and there is no comparison
GPS-Wireless has also made special arrangements with the Hyatt Regency San Francisco Airport hotel to extend the room block deadline to Friday, March 9th. Reserve your room online or contact the hotel at 1-888-421-1442 using group code GPS-Wireless. GPS-Wireless attendees receive the discounted group rate of $129.00/night (regularly $200.00 and up) and amenities such as complimentary Wi-Fi (valued at $12.95/day) and self-parking (current rate $20/day). View group perks via our website.
Current sponsors include Neustar, DigitalGlobe, Runzheimer International, LocAid, PCTel, GPS World Magazine, GPS Business News, the Wireless Communications Alliance and the Location Based Marketing Association.
For companies wanting to maximize their marketing visibility and elevate their sales efforts, limited levels of sponsorship and tabletop exhibit opportunities remain. Hurry and reserve your space now. Contact us to secure your place.
About GPS-Wireless Conferences
Established in 1996, GPS-Wireless presents executive marketing conferences on all aspects of mobile location-based products and services. The conferences are produced by Kevin Dennehy, a columnist for GPS World magazine and well-known industry analyst, in partnership with Rhodes Communications, Inc., an international full-service communications firm based in Norfolk, Va.