APPNATION Returns to NYC for Internet Week with Two-in-One Conference Focusing on Burgeoning Consumer Applications Economy

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Conference to combine APPNATION NYC and inaugural TV 3.0 Summit on May 15-16, 2012 at Internet Week NYC headquarters. Registration NOW OPEN! Early Bird discount ends March 30. Advisors, speakers and participating companies include Fox, Google, Zynga, Time Inc, BBDO, Mayfield Fund, Phone Valley (Publicis), Nielsen, CBS, Ogilvy MLB Advanced Media, MTV, Initiative Media, Miso, R/GA, Intercontinental Hotels, William Morris Endeavor Entertainment, and many more.

APPNATION NYC + TV3.0 SUMMIT

We’re thrilled to welcome a truly stellar group of pioneering experts and media brands to talk about their investment priorities as the distribution landscape expands.

APPNATION, a conference development and thought leadership production company, announces the return of APPNATION to New York City in conjunction with Internet Week NY on May 15-16, 2012 at the IWNY Headquarters on 82 Mercer Street in SoHo.

APPNATION NYC + TV 3.0 will be a unique and dynamic "two-in-one" conference event including the Second Annual APPNATION New York (all things mobile apps) combined with the launch of APPNATION TV 3.0 Summit, which will explore the burgeoning world of connected TVs and apps, over-the-top content and platforms, and social's impact on television programming and consumption.

“The conference will again focus on the burgeoning consumer applications economy, social and mobile apps across all devices and platforms including PCs, smartphones, tablets, Internet-enabled televisions, portable gamers, peripherals and a range of other current and emerging connected devices,” said Drew Ianni, APPNATION Founder and Chairman. “We’re thrilled to welcome a truly stellar group of pioneering experts and media brands to talk about their investment priorities as the distribution landscape expands.”

The conference and exposition will include an executive-level conference and a dynamic, cutting-edge exposition featuring companies from across the apps value chain. APPNATION will also dedicate a significant amount of focus and onsite resource to give developers of all sizes an opportunity to learn how to further monetize their content, products, and services as well as offer them a unique and affordable opportunity to showcase their work in front of industry luminaries, investors, advertising agencies, media companies, the technology press and peers.

AGENDA HIGHLIGHTS:

THE STRAIGHT DOPE: Back by popular demand, APPNATION welcomes five actual Millennials to the stage to give us their unfiltered opinions on mobile, apps, devices, social, advertising, commerce, and more. This unique session will include questions from 3 leading advertising, media, and retail executives and you. Enough with the expert panels, it's time to get the straight dope directly from the source.

THE MASTERS OF MULTI-PLATFORM: The connected device avalanche is gaining speed and momentum. From mobile phones and tablets to connected TVs and gaming platforms to connected cars and home appliances to native and mobile web apps, content owners and producers are now faced with a myriad of distribution options and related challenges and opportunities. Learn from the pioneers who make “content everywhere” look easy.
FOLLOW THE MONEY: Remember the days of "three screens"? With the explosion of connected devices, apps, and seemingly dozens of screens, has come a bounty of new opportunities and challenges for advertisers, marketers and their agency partners. This engaging session brings together leading brands and strategic and media agency executives to talk about emerging mobile and connected platforms and their perspectives on which platforms, apps, and devices will receive their investment and which may not -- and why.
The conference agenda is currently in production and a call for speakers is open. Please check the APPNATION website for ongoing updates.

Sponsorship opportunities are still available and REGISTRATION IS NOW OPEN AT http://www.appnationconference.com

About APPNATION
APPNATION is a new executive conference and exposition focusing on the burgeoning consumer applications industry. APPNATION is a unit of M2 Events, LLC, a new conference and thought leadership production company founded by Drew Ianni, a 15-year digital media and marketing industry veteran and former Programming Chairman and Senior Global Analyst for ad:tech, a leading digital media and marketing conference and exposition. Mr. Ianni has also held senior analyst and executive positions at firms such as Jupiter Communications, Lazard Freres & Co, and BBDO.

Follow APPNATION on Twitter at http://twitter.com/appnationconf

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Masha Geller
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