Diva Limousine, Ltd. Pioneers Use of Birst in Ground Transportation Industry

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Leader in Chauffeured Ground Transportation Utilizes Birst Business Analytics to Rapidly Respond to Changing Market Conditions

Birst Inc., the leading provider of agile business analytics, today announced that Diva Limousine, Ltd. is the first company within the livery industry to deploy Birst's affordable, enterprise-class business intelligence (BI) solution.

Diva utilized Birst to combine six disparate data sources into one single repository that provides complete reporting and forecasting information. By incorporating analytics into its standard operating procedures, Diva has been able to rapidly respond to expenditure trends, such as fluctuating fuel costs, to control operational profitability and efficiencies.

“Diva Limousine, Ltd. selected Birst to help us pioneer new business intelligence and data analytics paths within the ground transportation industry,” said Mr. Bijan Zoughi, President & CEO of Diva Limousine, Ltd. “Since deploying Birst's real-time reporting and data analytics functionality, we have increased operational efficiency as well as employee engagement—which has led directly to increased productivity and amplified operational and client profitability.”

“Birst is able to bring together and analyze the data organizations need to better understand and more quickly react to changing business environments,” said Brad Peters, CEO of Birst, Inc. “This means that, with real-time information related to variable market conditions—such as the cost of fuel—organizations within the transportation industry can quickly adjust their business practices to increase operational efficiency, control expenditures, and ultimately improve their overall results.”

About Diva Limousine, Ltd.
Diva Limousine, Ltd. is a ground transportation industry leader providing platinum standard Chauffeured services, 24 x 7 in 350 cities in 75 countries. Driven by a combination of the most advanced industry technologies, and an extraordinarily keen interest in the clients we serve, is the unmistakable Diva hallmark. Diva Limousine, Ltd. is headquartered in LA, California with offices in NJ, New York. For more information about Diva Limousine, Ltd., visit http://www.divalimo.com, or email PR(at)divalimo(dot)com.

About Birst
Birst™ is the leader in agile business analytics. It offers a single place to manage all of a business’ analytics and the agility to answer questions that span departments, data sources, and deployments—across public or private Clouds. Birst gives users the fastest way to answer their most pressing business questions—and then all the ones they didn’t know to ask. At one-third the cost, time, and staff of traditional big BI, Birst brings the benefits of analytics and fact-based decision-making to a much broader audience. For more information, visit http://www.birst.com.

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