The level of understanding Allisyn brings to the discipline, her steady demeanor, her ability to develop new channel opportunities and her track record of success have propelled her to this new role.
Kansas City, MO (PRWEB) March 07, 2012
Meers announced today that Allisyn Wheeler has been promoted from Channel Strategist to Director, Channel Strategy, a new senior level position for the agency. In this new role, Wheeler will provide leadership for all channel marketing, specifically, both offline and online media planning and buying.
“Since joining Meers in August, Allisyn has made a significant impact on how the agency informs our clients regarding channel strategy,” said Sam Meers, Meers president and CEO. “The level of understanding she brings to the discipline, her steady demeanor, her ability to develop new channel opportunities and her track record of success have propelled her to this new role.”
In addition to Wheeler’s promotion, the agency has also announced that Tricia Stephens has joined Meers as Channel Specialist. In this new role, Stephens will be providing channel planning and supervising implementation of buys. Both Wheeler and Stephens were formerly with Nicholson Kovac, Inc., serving in media planning leadership roles for numerous years.
“Meers’ media needs have grown rapidly over the past several months on a local, regional and national scale,” said Wheeler. “In addition to Tricia and our other Channel staff, we will continue to expand our team, but we will also continue to serve our clients with innovative, effective, measurable channel solutions, while maximizing the strengths of our media partners.”
Wheeler is a 2000 graduate from the University of Missouri-Columbia with a Bachelor's of Journalism in Advertising. Stephens is a 1998 graduate from the University of Kansas with B.S. Degree in Journalism/Advertising.
Meers is a full-service digital marketing and advertising agency headquartered in Kansas City, Missouri. The agency works to advance their clients’ business by helping them solve marketing challenges through relevant, engaging and compelling communications. Meers is a member of the American Association of Advertising Agencies (4As). More information can be found at Meers.com.