PreneurCast Challenges Business Owners to Take a Closer Look on what Really Generates their Revenue

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Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete Williams and Dom Goucher discuss Marketing Assets, the things in the business that bring owners more traffic, improve opt-ins and conversions, and affect other aspects of its profitability.

Australian Entrepreneur Pete Williams

Pete Williams talks about the real marketing assets of a business in the latest edition of PreneurCast

PreneurCast, a marketing podcast that helps business owners create strategic action plans to advance their business to the next level, has published their 43rd episode which talks about what the ‘marketing assets’ really are in one’s business.

In this episode, hosts Pete Williams and Dom Goucher have also created an action step to help entrepreneurs to zone in on the marketing items that are benefiting them the most and to tweak the ones that aren’t pulling in as much revenue. Pete and Dom also offer a ‘tech tip’ on how to develop marketers' e-mail list strategy by segmenting their list to be able to really target their desired clients.

To listen to the complete podcast be sure to tune in -

Listeners can subscribe to the podcast in iTunes or Preneurcast airs every week.

About the PreneurCast Hosts
Pete Williams

Pete is an entrepreneur, internet marketer, speaker and author. At 21, he sold Australia’s version of the Yankee Stadium, the Melbourne Cricket Ground, for under $500. He went on to write a number of books (How to Turn Your Million-Dollar Idea Into a Reality, Media Strategies for Internet Marketers, The Ultimate Press Release Swipe File and It’s Not About the Product) and create a bunch of companies (Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group to name a few). He’s also an avid outdoor adventurer. He completed this year’s Ironman Western Australia in under 12 hours.

Dom Goucher

Dom currently lives in a small holiday town on the east coast of Spain with his partner, Keavy, and their three kittens: Meg, Mog and Blue. He’s self-employed and has been a Technical Solutions Consultant for Xerox. He has a background in print production and online media production, and has been a photographer and technical trainer for creative software such as Photoshop, Illustrator, InDesign, Dreamweaver, Flash and FinalCut. Somewhere in a box, he has a degree in Computer Science too. He specializes in ScreenFlow and screencasting, and also does transcription, ebook creation, training course design and implementation.

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