2012 Best of the Web Awards Finalists Announced

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Websites making it to the finalist round will be judged by a panel of senior living industry leaders

We're finding out about some amazing resources., an online directory and resource for seniors and their families searching for senior care or senior housing, has announced finalists in its second annual Best of the Web Awards. The 2012 Best of the Web contest aims to identify the most valuable resources across the web for seniors, caregivers and industry professionals in numerous categories. Finalists were chosen based on popular vote in each of ten total categories. Finalists will be judged by a panel of leading experts in the senior living industry.

In total, more than 450 nominations were received earning more than 6,500 votes overall.

“We’re thrilled with the progress of this year’s contest,” says Chris Rodde, CEO of “We’ve built upon the success of last year’s awards with new categories and longer nomination and voting timeframes and the response from the community has been tremendous. Overall, we’ve more than doubled the total nominees and votes from last year.”

“Hundreds of nominees were submitted from industry professionals, seniors and caregivers across the nation. Each and every nominee brings a valuable piece of the senior care puzzle to the Web, and each and every one deserves recognition,” says Rodde. “It’s been incredible to watch these nominees come in. We’re finding out about some amazing resources, and we’re excited to be able to share our results with the industry.”

This year’s categories include:

Consumer Resources

  •     Best Websites and Newsletters for Caregivers
  •     Best Senior Living Blogs by Individuals
  •     Best Senior Living Blogs by Organizations
  •     Best Government & Education Resource Sites
  •     Best Senior Living Online Retailers

Industry Recognition and Resources

  •     Best Senior Living Provider Websites
  •     Best Designed Senior Living Provider Websites
  •     Social Media Rockstars – Individuals
  •     Social Media Rockstars – Organizations
  •     Best Senior Living Industry Resources

During the finalist phase, 19 judges hailing from all corners of the industry will be evaluating websites using a set of standardized rating criteria. This year’s panel includes Lori Paterno, M.Ed., CEO of Sage Minder Technologies, Deena Neste, founder of Mature Market Sales Source and April Fan, founder of, among others.

Rating rubrics have been defined on a category level to ensure the most objective and relevant feedback, but includes criteria such as:

  •     Quality of content
  •     Credibility and accuracy
  •     Navigation and design
  •     Usability
  •     Frequency of posts
  •     Other category-specific qualifiers

Each category will result in a winner based on the average of judge ratings and one winner will be chosen based on total popular vote. Winners are set to be announced on March 15, 2012.

About ( is a free resource for people looking for senior housing or senior care for a loved one or themselves. features expert-written articles and a comprehensive directory of care options. For example, check out our Denver Assisted Living page for a complete listing of nearly 30 facilities in the immediate area.

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Angela Stringfellow
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