Baltimore, MD (PRWEB) March 07, 2012
Why are brands constantly pissing us off online? Leigh George, Director of Digital Strategy for the digital marketing firm R2integrated, will answer this question and others in a session at the SXSW Interactive Festival in Austin, Texas entitled, “How Brands Build Advocates by Anticipating Needs” on Saturday, March 10, 2012. The event will take place in the Assembly Room of the InterContinental Stephen F. Austin from 12:30pm to 1:30pm Central Time.
“The opportunity to speak at this ground-breaking industry event is thrilling,” says George. “I’m excited to contribute to the innovative and thought-provoking ideas the SXSW community will be sharing during the festival and look forward to encouraging attendees to think about branding and customer engagement in new ways, hopefully in ways that put customers at the center of their companies’ brands.”
Co-presenting with George will be Duke Chung, co-founder and chairman of Parature. George asked Chung to join her in this discussion of brand advocacy because of Parature’s customer service focus. The pair will discuss how the social web has impacted brands by empowering customers to share their brand experience with others on a scale and scope never before imaginable. George and Chung will explore an alternative to the experience most of us are plagued by—companies who only reach out to their customers when there is already a problem, if at all. In this social era where branding and customer service are inextricable, the session will explore how brands can take a proactive approach to customer service and delight us with unexpected gestures that demonstrate how much they care about us, converting customers into advocates. To follow the conversations around SXSW and brand advocacy, visit the session’s social aggregation site: http://www.sxsw.r2ismash.com. George can be contacted via twitter @LeighGeorge or on LinkedIn.
R2integrated powers content-driven brands with digital marketing and technology solutions designed to engage customers in real time conversations across online channels and communities of interest. R2i provides platforms and services that enable companies to distribute and manage content across online communities, create rich and shareable user experiences, build and foster social customer relationships/Social CRM, analyze buying behavior and optimize accordingly. R2i clients include Microsoft, Time Warner, RoseNYC, and Zurich, as well as regional firms LogiXML, Parature, and Medifast. For more information, visit http://www.r2integrated.com.
About SXSW Interactive
The 19th annual SXSW Interactive Festival will take place March 9-13, 2012 in Austin, Texas. An incubator of cutting-edge technologies, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. Join us March 2012 for the panels, the parties, the 15th Annual Interactive Awards, Startup Village, ScreenBurn at SXSW, the SXSW Trade Show and, of course, the inspirational experience that only SXSW can deliver. SXSW Interactive 2012 is sponsored by Miller Lite, Chevrolet, IFC, Pepsi, Mountain Dew, Monster Energy, Samsung, Freecreditscore.com, Microsoft and The Austin Chronicle.
For more information, visit http://www.sxsw.com/interactive.