Alcoholic Drinks Business Appoints New PR Agency to Help with Media Coverage and Brand Management Thanks to Marketing Quotes

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A London based drinks business has just brought on a new PR agency to help them with their exposure in the national media and to help them manage their brand reputation. They approached Marketing Quotes in December specifically to help find a few PR agencies that have experience in the alcoholic drinks market.

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PR For Alcohol

We fully understand the social impact that alcohol brings and want to ensure that our brand is one of transparency..

PR for alcoholic drinks companies is very important due to the social and health related responsibilities that come with the alcoholic drinks industry. This was observed by a London based alcoholic drinks company that approached Marketing Quotes in January 2012 when considering public relations and looking into finding an agency that knows the alcoholic beverage industry.

A spokesperson from the drinks business stated 'drink awareness is a controversial topic at the moment and we need to show that we are encouraging responsible drinking as part of a healthy lifestyle. We fully understand the social impact that alcohol brings and want to ensure that our brand is one of transparency and social responsibility. We have found a really good PR company thanks to Marketing Quotes and look forward to getting them going on our PR campaigns.'

Anne Richards (who works with the PR agencies at Marketing Quotes) commented 'it is all about finding the right agency to handle the campaign; industry experience is very important in communicating messages to the public and care not to send mixed messages. There are stories in the wider media about alcohol abuse, drunk driving, and alcohol fueled violence, which are topics that need to be considered and addressed by the PR company.'

Marketing Quotes has noted that of the many thousands of PR companies around the UK, only a select few have experience of doing PR in the alcoholic drinks industry and would advise that industry experience is important when selecting a suitable PR company to handle a media campaign.

About Marketing Quotes - Marketing Quotes is a free service to UK businesses to help get free quotes and advice from local PR agencies that have industry experience.

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David Blackburn

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