Lumi Mobile announces partnership with mobile gamification platform provider Beintoo

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Lumi Mobile and Beintoo join to provide viewers with real-world rewards across all mobile devices and platforms.

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TV Rewards and Currency

We can now transform tangible rewards into TV field and market research, creating a new paradigm for the publisher.

Lumi Mobile, the leading mobile platform for audience engagement and consumer insight across devices, has launched a significant partnership with Beintoo. Beintoo powers a highly effective reward system and offers a marketplace to game and app developers with real life rewards sponsored by advertisers of national brands and local retailers in the US, Europe and China.

Lumi Mobile’s partnership with Beintoo will enable Lumi to bring gamification to its partners’ apps. In addition, Lumi and Beintoo are collaborating on an innovative project that dramatically enhances how viewers of the Scottish TV network, STV, will interact with the network’s programming on their smartphones. Beintoo’s layer of rewards and credit currency, combined with Lumi Mobile’s capability to reach across all mobile devices and platforms, will provide viewers with real-world benefits. The partnership with Beintoo will also allow Lumi to bring gamification to its market research platform, LumiCOMPASS. Users will be rewarded for the amount of surveys they complete.

Commenting on the potential of the partnership, Lumi Mobile’s CEO and Co-Founder, Rolfe Swinton, said:

“The agreement with Beintoo is strategic because it allows us to transform tangible rewards into TV field and market research, creating a new paradigm for the publisher.”

Beintoo’s CEO, Antonio Tomarchio, added:

“It's a milestone in our strategy of expanding our market into different apps, not just games.”

ABOUT LUMI MOBILE

Lumi Mobile is a market leader in real-time audience engagement and consumer insight technology. Based in London with offices in New York and Finland, Lumi enables media companies, market researchers and brands to engage consumers across all mobile device types. Lumi’s patent-pending platform links businesses with their clients through games, polls, live event services, social networking and more.

ABOUT BEINTOO

Beintoo is a mobile gamification platform provider that powers highly effective reward system and offer marketplace to the game and app developers with real life rewards sponsored by advertisers of national brands and local retailers, in US, Europe and now in China. Via Beintoo's reward engine, non-game apps and game developers gain deeper user engagement, higher retention rate and with lower cost for targeted user acquisition while advertisers can maximize the efficiency of their ads campaign, reaching much higher than average conversion rate. In Beintoo's "G-conomy", it's a win-win-win world for every one in the ecosystem.

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Stephen Benzikie
Pelham Bell Pottinger
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