With Unum Departing From Long-Term Care Insurance, EM-Power Services, Inc. is Transforming How LTCi is Delivered to Employer Groups

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EM-Power Services Offers Innovative Approach to Long-Term Care Insurance

Doug Ross of EM-Power Services

Doug Ross, President EM-Power Services Inc.

EM-Power's full-suite of support services include implementation calls with clients, enrollment planning, access to proprietary communications to fill educational meetings, and customized enrollment materials for employees.

UNUM, a provider of disability, life, long-term care and supplemental health insurance products for businesses announced on February 6th they would discontinue offering group long-term care insurance to new employer groups.

Doug Ross, President of EM-Power Services, a leading player in the long-term care insurance market for employers, observed that "UNUM's approach to the business was not sustainable. They were issuing long-term care insurance on a guaranteed issue basis to companies with as few as 15 employees, a generous offer, usually reserved for employer groups with several thousand employees."

EM-Power Services, a pioneer in worksite long-term care insurance who works through insurance brokers who provide benefits to employers, has created what Ross says is the best solution for employer groups with under 1,000 employees. It combines an innovative enrollment process called "Bridging the Gap" with multi-life long-term care insurance products from leading insurance carriers like Prudential, Transamerica, Mutual of Omaha and MedAmerica that screen out only people with the most serious pre-existing conditions. Bridging the Gap is designed to help employers and their people recognize the planning gap created by having a 401k and traditional health insurance without protection for long-term care.

EM-Power's full-suite of support services include implementation calls with clients, enrollment planning, access to proprietary communications to fill educational meetings, and customized enrollment materials for employees.

Sandra Moody, principal of Dehan Enterprises, an insurance agency in Columbus, Ohio who works with EM-Power Services, states, "while guaranteed issue does help some individuals receive this important insurance protection, it creates a much greater chance for adverse selection, a situation where a disproportionate share of unhealthy people enroll in coverage. That is not good for the healthy folks who will pay the cost of this increased utilization."

Howard Gottlieb, a long-term care insurance advisor in San Francisco, California who works with EM-Power and founded CertaQuest to work with employer groups stated "It is unfortunate that everyone cannot be approved for multi-life long-term care insurance, but it is better solution for the vast majority of people who can be approved." It is the insurability dilemma that is the driving force behind EM-Power's Bridging the Gap initiative; driving education on long-term care to all employees, in particular, those under forty. EM-Power's process has confirmed that when young people are educated, they make good planning decisions. Ross states, EM-Power is minimizing the insurability issue by helping people solve the problem before they become uninsurable.

UNUM leaving the market creates a hole for benefit advisors relying on their enrollment services that EM-Power is poised to fill. The need has never been greater; 70% of people who reach age 65 projected to need some type of long-term care services during their life that are not covered by health insurance or Medicare. Ray Smith a long-term care specialist working with employer groups in Denver, CO says "EM-Power provides all the training, technology and support for me to enroll companies with several hundred employees using the Bridging the Gap Process". The key to success according to Mr. Smith is having the ability to educate employees while they are young before pre-existing health issues develop or worsen and while coverage is most affordable. "Working with EM-Power allows me to solve the long-term care planning crisis for hundreds of people at a time rather than person by person."

About EM-Power Services, Inc:

Since 1996 EM-Power Services, Inc. has helped employers throughout the country implement long-term care insurance benefit programs. The firm works with major underwriters and offers both individual and group long-term care insurance solutions. EM-Power Services is located in Oxford, MA. 1-800-483-1115 http://longtermcarefacts.co/

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