Cilio Technologies Unveils New Brand Identity

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ITDS embraces new name and look to demonstrate leadership and commitment to transforming the installed sales process

Cilio Technologies Unveils New Brand Identity

The industry is on the verge of a revolution in its ability to use technologies like the Cilio Partners Portal to gain control over the complex installed sales order management process, better manage pricing and promotions, and open new sales channels.

Cilio Technologies, LLC, the leading specialist in automated order distribution and management of installed sales for the building materials industry, has unveiled its new name and brand identity to better reflect the transformational nature of the company and its cornerstone product, the Cilio Partners Portal. Cilio, formerly IT Directions and Strategies (ITDS), is the first to offer a commercially available, web-based platform for retail home improvement stores and manufacturers to help them distribute and manage their orders for installed sales among complex trading partner networks.

“The installed sales industry is now recognizing the need to move from a predominately manual process to an electronic process for distributing and managing orders,” stated Randy Olejnik, president of Cilio Technologies. “The industry is on the verge of a revolution in its ability to use technologies like the Cilio Partners Portal to gain control over the complex installed sales order management process, better manage pricing and promotions, and open new sales channels. We needed a new name and brand that better communicated our proven ability to lead our customers through this transformational process.”

Installed sales programs are quite lucrative, but they also include an intricate network of vendors and a complex ordering process. At the same time, cloud computing and software as a service (SaaS) technologies are offering businesses quick and cost-effective solutions for everyday business challenges. The Cilio Partners Portal, a web-based order logging and tracking system, brings all of the benefits of “the cloud” to the building materials industry by simplifying the complex installed sales process – enabling rapid startup for customers, with less cost and risk. “The new Cilio brand represents a simpler, smarter and more progressive way of doing business – both for us and for our customers,” continued Olejnik.

The Cilio Technologies team chose LaunchPoint Corporation, a Chicago-area based consulting and services organization, and Keane Creative, a Tempe, Arizona brand development and creative team, to guide the rebranding process.

To see more about the inspiration and the process, visit
http://www.keane.co/blog/2012/03/05/rebrand-launch-cilio/.

About Cilio
Cilio Technologies, LLC offers a secure, web-based platform to automate distribution and management of installed sales and associated purchase orders for retail home improvement stores and manufacturers. The Cilio Partners Portal brings together trading partners and orders in a single environment, enabling better communication and total visibility into each and every sales order – from creation through completion. Companies gain insights that help reduce the time and cost of order distribution and management, manage trading partner networks, build new sales channels, and increase revenues. Customers include Lowe’s Companies, Cosentino Group, Sage Surfaces, Origin Point Brands, and LG Hausys America. Formed in 2001, Cilio Technologies is at the forefront of the software as a service (SaaS) revolution in the installed sales space. Learn more about Cilio Technologies at http://www.ciliotech.com.

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Ronda Duncan

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