“With PaperShare, Scense now can measure social context about our content, including views, shares and third-party validations, on each of our business and technical documents, all from one site," said Hessel Wellema, VP of product management at Scense.
Kirkland, Wash. and Rotterdam, Netherlands (PRWEB) March 07, 2012
Scense, a leading provider of workspace management software, today announced that by leveraging PaperShare, the world’s first social content network, the company has significantly expanded its global customer base and has experienced a 30 percent increase in marketing content downloads. Content marketing has become an increasingly crucial element to a company’s strategic marketing plans, with more than a quarter of marketing budgets going towards content marketing in 2011 and 90 percent of companies planning to adopt the tactic in 2012. With PaperShare, thousands of cloud and virtualization vendors, service providers and professionals have been able to connect through dialogue around content that matters to their jobs.
Scense Transforms White Papers into Conversation Starters on PaperShare
Technology companies invest significant time and resources to develop blogs, white papers, and videos to explain and promote their services, yet they lack an easy, affordable way to distribute their content to the correct technical audience. Scense’s marketing team created several informative documents on workspace management software, yet struggled to find an online social platform that effectively promoted its content to prospective customers around the globe.
“Our marketing team was able to build our profile on PaperShare in a matter of minutes and within a few hours we saw tangible results. PaperShare’s community of cloud and virtualization experts quickly started reading, sharing and discussing our content,” said Hessel Wellema, vice president of product management at Scense. “With PaperShare, Scense now can measure social context about our content, including views, shares and third-party validations, on each of our business and technical documents, all from one site.”
With the goal of increasing qualified leads, Scense’s documents have been read more than 600 times by a targeted audience on PaperShare. The company’s results to date include:
- 30 percent increase in white paper and document downloads since joining PaperShare;
- Overall increase in reads and a sizable uptake in web traffic;
- Heightened awareness of Scense outside of the Netherlands due to the global reach and community on PaperShare; and,
- A large influx of qualified sales leads and multiple connections to a new ecosystem of partners.
“Given the immediate traffic uptick and traction that we experienced on PaperShare, we now have all of our content hosted on the network, including the white papers on our own website. The social context it adds makes our materials much more engaging and allows us to centrally manage, update and track who has viewed the content,” said Wellema. “It’s YouTube for content marketing.”
“We are thrilled that Scense has had such great success with the PaperShare network,” said David Greschler, chief executive officer at PaperShare. “Studies show that almost 80 percent of consumers research a company background before making a purchase, and 90 percent are influenced by online reviews – this is why we’ve created PaperShare. We strive to provide a focused business community where all types of IT professionals can come to be educated on the latest innovations, engage in discussions with like-minded people and make informative buying decisions. Innovators like Scense are realizing how easy it is to use existing marketing content to drive meaningful conversations with their next partner or customer on PaperShare.”
To sign up for PaperShare, visit http://www.papershare.com/signup.
Formed in 2011 by Douglas A. Brown, founder of DABCC, and David Greschler, co-founder of Softricity and former Microsoft virtualization executive, PaperShare is a social content network for business and technical professionals. PaperShare connects people, information and companies in the same industry and allows users to build a focused network of like-minded professionals. Users can browse and discuss business and technical materials with built-in social mechanisms such as messaging, direct links to Twitter and LinkedIn, reviews and content recommendations providing deep context on each search and interaction. PaperShare currently hosts cloud and virtualization topics with support for additional focus areas including security, data and storage, as well as vertical industries, such as finance and healthcare, slated to be available in the first half of 2012.
Scense is the technology leader in Next Generation Workspace Management delivering dynamic applications in a personalized workspace to hundreds of thousands satisfied users worldwide. By keeping the end user workspace and applications independent of the underlying operating system, Scense transforms expensive, mixed and distributed desktop environments into cost-effective, manageable and transparent infrastructures. With Scense, end-users are empowered, but ultimate control remains firmly in the hands of the CIO.