YogaHeart Reaches Retail Goals with 3dcart and eFulfillment Service

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Yoga Enthusiasts Help Power Online Store to 75 Percent Retail Sales

When marketing consultant Ron Arnone took over YogaHeart ( in 2006, he planned to take retail sales from 25 percent of the business to 75 percent. Today, he’s accomplished his goal with the help of 3dcart ecommerce software and eFulfillment Service.

Yoga for the Young at Heart, Ron’s core product, is an award-winning series of video yoga classes beginning in 1994 by Susan Winter Ward, an internationally acclaimed yoga instructor, especially for baby boomers and seniors. The company has been marketing its retail product line on the web since 2001.

The first step to online retail success—the right shopping cart software—came with caveats. “We were more comfortable with managing the core pages of our own site,” Ron explains. “We just wanted a streamlined shopping cart system that we could bring into the checkout process.”

One of the biggest advantages of 3dcart for Ron is the ability to designate different customer categories. That way, wholesalers in multiple categories are organized into different customer groups. Identification on the frontend leads to segmentation on the backend, and wholesaler designations give them access to the specified discounts and shipping terms.

The ability to simplify how wholesalers interact with the site, coupled with a simple checkout process and a seamless integration between ‘buy’ buttons and the shopping cart, have encouraged a better retail-wholesale ratio. But the tight integration between 3dcart and eFulfillment Service (EFS) has also been a key piece of the equation.

YogaHeart’s products are stored at an EFS distribution center. Instead of manually plugging in orders, merchants rely on automated order placement. When an order is placed through 3dcart, it automatically feeds to EFS, who sends the package out. Shipment tracking is automated, streamlining data between the two systems. Inventory levels are linked, ensuring merchants gain an accurate picture of their stock.

“EFS works behind the scenes to ensure order fulfillment for our customers,” Ron explains. “They’re invisible but reliable, simplifying fulfillment by eliminating long-term contracts, minimum shipping requirements and setup fees.”

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About 3dcart
3dcart (, located in Tamarac, Florida, is a complete ecommerce software solution for merchants to build, promote and grow their online business. The company's services include the tools, advice, support, and technology to manage an entire online operation. Since 1997, 3dcart has been developing internet solutions for small to medium size businesses. Today, 3dcart is an Inc. 5000 company, a Visa PCI Certified provided and a pioneer in Mobile Commerce and Social Marketing.


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Gonzalo Gil
3dCart Shopping Cart Software
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