"We've only been in the sport for one race, but we have already seen our dealings with David Stremme, Inception Motorsports and NASCAR drive sales for Fesler and raise our brand awareness.
Scottsdale, AZ (PRWEB) March 07, 2012
On Sunday, March 4, 2012 Fesler Productions, LLC a Scottsdale-AZ based manufacturing facility commonly known as Fesler Built, took a leap of faith and committed to a one race, full car sponsorship with Inception Motorsports and their #30 car driven by David Stremme.
The decision came after a last minute, go-no go opportunity presented itself on Saturday afternoon. Turns out, Inception Motorsports original sponsor for the Phoenix race had to back out at the last minute, leaving the #30 car with no sponsorship for the 2nd race of the season. Calls were made and the opportunity presented itself as a do or die marketing technique. Fesler, being known for their “think outside the box mentality” needed only minutes to commit to the veteran driver and his team.
Phoenix was the second stop for NASCAR’s 2012 season after its first weekend’s big race in Daytona Beach, Fla. “Getting involved with #30 car and David Stremme was a no-brainer. We are well aware of the marketing value involved with a NASCAR sponsorship and felt we could not pass up such a once in a lifetime opportunity,” said Fesler’s co-founder Carrie Fesler.
Fesler Productions offers a high-tech alternative to classic car parts and restoration by mirroring the original design and function of both classic car parts such as hood hinges, taillights, driving lights, fender braces, door panels and steering wheels and actual automobiles like 1969 Camaros and 1970 Chevelles but with the technology and comfort drivers of today are used to.
"We've only been in the sport for one race, but we have already seen our dealings with David Stremme, Inception Motorsports and NASCAR drive sales for Fesler and raise our brand awareness. If we do our part by building a great program, this sponsorship will be another business win for us," said Scottsdale, AZ-based Fesler co-founder Carrie Fesler, in a statement.
With NASCAR being all about auto fans and Fesler being all about autos, the pairing seemed to make a whole lot of sense; especially knowing that NASCAR's own research indicates 70% of its attendees consistently purchase products by brands that put their logos on those race-car hoods, door panels and bumpers.
"NASCAR fans are great customers who will reward us with their allegiance,” co-founder Carrie Fesler said. "We're very pleased to have had the opportunity to have our brand associated with the most competitive and exciting form of racing in the world. Hopefully, race fans will get to see a whole lot more of Fesler in the future."
Fesler and Inception Motorsports are currently in talks to partner in more races during the 2012 Sprint Cup Series.
For more information on Fesler, you can visit them online at http://www.feslerbuilt.com. To see the entire photo gallery from the March 4th Phoenix race, visit their facebook page at http://www.facebook.com/feslerbuilt
About Fesler Productions, LLC
For over a decade Fesler has been designing, building and customizing automobiles for their discerning clientele. Ranging from hot rods and muscle cars to luxury sports cars and SUVs, Fesler Built is the only choice for your vehicle customization needs. Fesler Built also designs and manufactures a full line of billet accessories for classic and modern muscle cars--all proudly made in the USA! Read more about Fesler on their Facebook page at http://www.facebook.com/feslerbuilt
About David Stremme & Inception Motorsports
David Stremme made his NASCAR debut in 2003, earning Rookie of the Year honors while racing for Chip Ganassi Racing in the NASCAR Nationwide Series. He moved to the NASCAR Sprint Cup Series in 2005. When he is not busy competing in NASCAR events, Stremme can be found barn-storming local race tracks throughout the United States with the Stremme Racing Super Late Model and the UMP Dirt Late Model.
Inception Motorsports, based in Mooresville, N.C., is a privately funded motorsports entity that creates new possibilities for its corporate partners through innovative, affordable marketing programs, which are coupled with aggressive, competitive on-track entries in NASCAR’s premier series.