having a solid marketing strategy that includes a website...can be the difference between success and failure
Deerfield Beach, FL (PRWEB) March 07, 2012
According to research from Titan List & Mailing Services, Inc., a leading advertising and design firm in Florida, over 30 percent of the restaurants in Boca Raton, Florida, don’t have a website.
The study was done by using Yahoo Local to search for ‘restaurants’ in ‘Boca Raton, FL’. The first 100 restaurants were reviewed, and it was noted whether a website was listed. Out of the 100 restaurants in the sample, there were 33 found without a website listed.
Generally, businesses listed in the first few pages are the most popular, well established, and/or are large franchises. Most of these businesses had a website. The further away from page 1 the study went, the more restaurants were found that did not have a website listed.
Jared Braverman, the creative director at Titan List & Mailing Services, offered some feedback on this study. “While smaller restaurants may dismiss the importance of having a website, they probably don’t realize how much potential business is being lost. In such a competitive industry, especially in Boca Raton which is a dining mecca, having a solid marketing strategy that includes a website, which at a minimum is a source of information about the restaurant, can be the difference between success and failure.”
Titan List & Mailing took the study a step further by researching keyword phrases that consumers use in search engines to find restaurants. The search phrase ‘restaurant’ was found to generate 101,000,000 searches monthly and has low competition with Google’s Pay Per Click. The search phrase ‘restaurant boca raton’ gets 27,100 monthly searches and also has low competition. According to Braverman, “this research shows that there is a huge volume of searches in Boca Raton for restaurants. Those restaurants without websites are at a huge competitive disadvantage to businesses that not only have a website, but also hired the right graphic/web designer to build a site that is professionally designed and optimized to attract searches on Google and Yahoo. Hiring a graphic designer to design the website, logo, brand identity, menu, brochures or flyers, and advertising materials, is an investment that any business should view with the utmost importance.”
ABOUT TITAN LIST & MAILING SERVICES, INC.
Titan List is a full service Advertising and Design agency specializing in Direct Mail, Internet Marketing, Search Engine Optimization and Website / Graphic Design. Titan List has been around since 1998, and has a team of highly qualified individuals with experience in the marketing trends that fit your business. Unlike other agencies that source their work out, Titan List & Mailing handles the entire campaign in-house - Data Lists, Design, Printing, Mailing, and Postage.
http://www.TitanLists.com | 800.544.8060