Many of the skills required to succeed in real-time bidded display are the same as those required for success in search marketing.
Fort Worth, Texas (PRWEB) March 08, 2012
Simpli.fi today announced that the company’s CEO, Frost Prioleau, will speak on search marketing at SES New York. His talk will cover the targeting options display advertising offers marketers today, and how search marketers can capitalize on them.
Focused on search, social media, and display, SES New York is a week-long conference that educates marketers on the latest trends and best practices in digital marketing. Simpli.fi’s CEO will participate in a session entitled: Crossing the Digital Divide: The Leap from Search to Display. The session takes place on Day One of the conference, March 20th, from 10:30 to 11:30 AM.
Simpli.fi combines the effectiveness of keyword-based search marketing with the reach and brand impact of display advertising, and is ideally suited to speak on this topic. As part of the Accelerator Track, the session specifically targets search engine marketers, and is designed to educate them about the sophisticated options available to them in display advertising, and show the commonalities that exist between display and search engine marketing. Specifically, the session will provide marketers with an introduction to Demand Side Platforms, ad exchanges, and the numerous display optimization technologies and techniques available. It will also include tips and best practices that search marketers can use when branching out into display.
Display has really entered a new era,” said Frost Prioleau, CEO, Simpli.fi. “And search marketers are in a great position to capitalize on it, as many of the skills required to succeed in real-time bidded display are the same as those required for success in search marketing. For example, both are data centric, both enable bidding decisions at the keyword level, and both need regular analysis and fine tuning for optimal performance. The purpose of this session is to show search marketers how they can leverage their search knowledge in display to expand their reach and improve their ROI. Overall, this session will explain why display is easier now than ever, and why it makes sense for search marketers.”
With nearly 4,000 expected attendees and over 70 educational sessions, SES New York runs March 19 -23rd at the Hilton New York, and is a must attend event for marketers. Since 1999, SES has been the leading international conference series for webmasters, digital agencies, online marketers, and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search, the single fastest growing marketing sector. The SES series is committed to delivering the very finest speakers, the latest market intelligence, and actionable tips and tactics that attendees can apply when they get back to the office.
A summary of the session is listed below. If you are interested in learning more about Simpli.fi at the show, please contact Katie Grayson at kgrayson(at)simpli(dot)fi to schedule a time.
SES New York
Day One, Tuesday, March 20th, 10:30 – 11:30AM.
Crossing the Digital Divide: The Leap from Search to Display
Many advertisers who embrace the highly measurable, highly efficient world of search engine marketing remain on the sidelines in display. Historically, display advertising has lacked the targeted pricing, placement, and ROI of search. The advent of new display optimization technologies and next-generation ad exchanges, however, is offering a radically fresh take on an outdated media model. In this session you will hear an introduction to DSPs and ad exchanges, an overview of the new display optimization technologies, and sage advice for experienced search advertisers who want to make their first foray into exchange-traded display.
About Simpli.fi: Simpli.fi is a new class of demand side platform (DSP) that provides more granularity, more transparency, and greater performance than first generation DSPs. The Simpli.fi platform is built to manage massive amounts of unstructured data, a capability that powers best-in-class search retargeting, highly granular site retargeting, keyword contextual targeting, our algorithmic optimization, and many other features. By combining the effectiveness of search marketing with the reach and the brand impact of display advertising, we Simpli.fi the lives of online advertisers. With a worldwide footprint, Simpli.fi, allows marketers to execute campaigns across the purchase funnel through a completely transparent, self-service platform. To get started, contact us at sales(at)simpli(dot)fi or + 1-800-840-0768. Questions about this release should be directed to Katie Grayson, kgrayson(at)simpli(dot)fi.