With their passion for the outdoors and a genuine love of life, the people of Destin truly embody what the Life is good brand is all about. - Bert Jacobs, CEO
Destin, Florida (PRWEB) March 07, 2012
The good vibes are flying south to Destin, Florida with the help of Life is good®, the lifestyle brand dedicated to spreading the power of optimism. Known for its products with inspiring messages and its nonprofit efforts to help kids in need, the brand is welcoming its seventh company–owned store into the Life is good family.
The upscale shopping center of Destin Commons will be home to the new company-owned store, which has been refreshed from its previous role as an independently-owned Genuine Neighborhood Shoppe selling Life is good merchandise. The store will now offer the full line of Life is good apparel and accessories, which includes an improved product assortment, more sizing options, and a limited edition Destin t-shirt.
“We’re thrilled to become part of such a close-knit and vibrant community with the opening of our newest company-owned store,” said Bert Jacobs, Chief Executive Optimist at Life is good. “With their passion for the outdoors and a genuine love of life, the people of Destin truly embody what the Life is good brand is all about.”
Life is good plans to bring the company’s glass-half-full philosophy to the Sunshine State with increased involvement in the Destin community. This will include in-store events, community program sponsorships, a military discount and philanthropy via the Life is good Playmakers.
Life is good has raised over $7.5 million for kids in need since 2003 through its Life is good Kids Foundation, Festivals and fundraising efforts. The Foundation’s nonprofit action arm, the Life is good Playmakers, is committed to helping kids overcome poverty, violence and illness. The Playmakers provide innovative training and support to child care professionals, helping them give these kids healthier, more joyful lives.
In addition to the new store in Destin, Life is good merchandise can be found at national retail locations and online at Lifeisgood.com. For more information on The Life is good Company and the Life is good Playmakers, please visit Lifeisgood.com and to learn more about Destin Commons, please visit destincommons.com.
About The Life is good Company
The Life is good Company, based in Boston, MA, spreads a fresh outlook on life with its colorful collection of apparel and accessories and through its social mission to help kids overcome poverty, violence and illness. For more information on Life is good, please visit Lifeisgood.com.
About the Life is good Kids Foundation
The Life is good Kids Foundation is an accredited 501(c)(3) public charity whose mission is to help kids overcome poverty, violence and illness. Through its action arm, the Life is good Playmakers, it provides training and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives. More than $7.5 million has been raised to date for children in need, principally through Life is good Festivals and the 100% of profits that The Life is good Company donates to the Foundation from nationwide sales of select products. For more information, visit Lifeisgood.com/playmakers.
Life is good® is a registered trademark of The Life is good Company.