South Florida is Not Nit-Picky About Head Lice When it Comes to Jobs

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Magic Lice Removal Founder, Tova Levine, is providing new solutions to an age-old problem of head lice while making a small dent in local unemployment.

Joining the growing number of women entrepreneurs is Miami mother, Tova Levine. Levine is not only contributing to her family, but also playing a small role in boosting the local economy by hiring other young mothers throughout the South Florida community.

Women have traditionally played critical roles in society, rising to many challenges not only as caregiver, but as a financial contributor, especially when a spouse loses a job. Today, in a weak economic environment where jobs are scarce, some women are deciding to create their own jobs by building on their own passions, while maintaining a work/life balance.

It may not be easy, but one local Miami mother, Tova Levine, is finding great rewards in starting her own head lice removal business, Magic Lice Removal. How does an educated woman armed with a BA in psychology and a Masters in special education end up in the head lice business? While in between jobs working as a SEIT (Special Education Itinerant Teacher) for the Board of Education in New York, she began working for a large lice removal company in New York. “I enjoyed working with the different families and children and found the work rewarding and instantly gratifying” said Levine. She continues, “Most families were in a panic when I arrived, but upon leaving it was calm.    My background allowed me to work with the children more effectively to complete the sometimes lengthy removal process.”

After moving to Florida with her young family and her new passion for lice removal, Levine knew she wanted to start a lice removal business of her own. The Florida job market was bleak, and she had a young child at home, so the time was right to venture out on her own as a nitpicker. In early 2010, Magic Lice Removal was founded.

With a strong work ethic and desire to offer the most cutting-edge treatments to solve the age-old problem of head lice, Levine found the LouseBuster™ device. After much research about the safety and efficacy of the device, she was so impressed that she contracted to be the exclusive service provider in the Miami area.

Since she opened, Levine has expanded her service to provide in-home lice removal throughout South Florida. To help her cover her territory, she has hired several clinicians who also happen to be young mothers. Her goal is to grow steadily and increase her staff as needed.

Levine has successfully spun her career to take advantage of her higher education as an entrepreneur, maintain her duties as active mother, and play a small role in lifting the local job prospects one position at a time.

About Magic Lice Removal – Magic Lice Removal was founded by Tova Levine to offer non-toxic lice removal throughout South Florida. The affordable in-home service offers both convenience and privacy. The products and methods used are safe, non-toxic and all natural. For more information about Magic Lice Removal or the LouseBuster™ device, call (305) 814-7032 or visit We make head lice disappear!

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