WordWatch Unveils New User Interface

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Customer Feedback Used to Improve Overall User Experience

How to set a strategy in the new WordWatch interface

We always listen to our customers and use their feedback try to improve our product.

AdWords bid management app, WordWatch, has a new user interface. The developers took months of feedback from customers into consideration to ensure they were living up to their “no hassle” slogan.

“We always listen to our customers, and we try to take away something that we can improve upon in every call we receive from a customer who is having trouble. If we aren’t making sure they can easily use our product, then we aren’t doing our job, and we take their constructive criticism very seriously,” Jacques van der Wilt, COO of WordWatch, said.

The WordWatch team spent months developing and testing the new design, which includes more advanced reporting and easier navigation around the app. In addition to updating the interface to match up with their new logo and style, they implemented a helpful setup wizard to help new customers connect their AdWords campaigns quickly and effortlessly.

About WordWatch:
Founded in 2009, WordWatch is an online AdWords bid management application designed for small business advertisers, marketing consultants and freelancers, and small agencies. The application simplifies the daily management of keyword bids and constantly optimizes a customer’s AdWords account. WordWatch has offices in San Jose, Amsterdam and Krakow.

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Chris Bauman
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