ecentre company The Story Mint launching on March 30th

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ecentre company The Story Mint is reaching out to a greater audience on 30th March 2012. The site will go live on this date. Online writing community and writer's tool The Story Mint has created an impressive list of users around the globe including USA, China, Australia, India, UK, Germany and Mexico. It runs serials that writers contribute chapters to. Readers then give the writers feedback. This test site was so popular that CEO Suraya has kept it going at the request of the writers.

"The whole point is to get writers to a point where we feel their writing is of a high enough standard to put it out into the marketplace" Suraya Dewing.

The Story Mint is an ecentre company accomplishing great things in 2012.
The Story Mint CEO Suraya Dewing, wanted to give writers a pathway to being published - not just publishing anything, but a channel to publish quality work. As part of the process of developing their manuscripts, writers will engage with readers, exchange ideas and build up a following who will buy their books once The Story Mint has published them. Suraya has extensive industry experience as well as a Master in Creative Writing from Auckland University.
The beta website http://www.thestorymint.com/ has built up a supportive and integrated community of readers and writers from around the globe, an impressive list including USA, China, Australia, India, UK, Germany and Mexico. It runs serials that writers contribute chapters to. Readers then give the writers feedback. This test site was so popular Suraya has kept it going at the request of the writers.
The real site goes live on 30 March 2012. It will offer a number of innovations to assist writers to develop their craft. Options to write serial chapters are one of these.
"Readers guide the writers," Suraya says, "which means they have an audience before we ever publish them. I had no idea the serials were going to be so successful- I had just thought of them as exercises."
With a LinkedIn network of over 1400 people, Suraya knows how important community is and has been building this and other social media networks since 2010.

The Story Mint's attitude resonates universally with writers. Regardless of nationality or language, all wish to improve and build on their capabilities.
"The whole point is to get writers to a point where we feel their writing is of a high enough standard to put it out into the marketplace," says Suraya.
Whilst The Story Mint will be publishing ebooks first off, hard copy versions are also planned. Titles will be self- selecting based on e-book sales, The Story Mint will be channeling the top 5% e-book sellers to independent booksellers as hard copies. There are two advantages to this approach, this gives writers the incentive to write well so their books are in the top 5% and independent bookstores will have already proven sellers to put on their shelves. The first novel The Story Mint is publishing is Tokyo Curry by SpeechSchool.TV Director Simon Angelo.

Although at times the journey has been challenging, Suraya is enjoying the process of watching writers hone their craft in the knowledge that The Story Mint has helped them.
The ecentre has helped The Story Mint along the journey by offering expert advice and mentor assistance. Some advice to guide other startup CEOs can be found in the way Suraya discusses the overall process.
“You need to be surrounded by motivated people and you can’t have anyone that is negative, anyone that starts a sentence with “yes but...” There are ways of identifying the pitfalls without being negative, and then redirecting the thinking."
She sums up the company well: "The ethos is about working together."

About the ecentre:
ecentre is the business innovation centre located in the Bob Tindall Building at Massey University, Albany. We specialize in helping people take their ideas from Garage to Global. ecentre’s vision is to help people with innovative ideas to create successful global companies. ecentre assists innovative businesses to grow the New Zealand economy through: customer knowledge and focus, inspired & strategic thinking, international networks and contacts, extensive business experience and Massey University innovation.

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Jess Gillon
Ecentre ltd.
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