Sex Toy Industry Bubble Driving Online Strategy

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The Adult Toy Shop is rebuilding their website to cater for continued growth in the demanding adult toy market.

The Adult Toy Shop

Purveyor of adult toys

Despite the current economic climate, where many people are tightening their belts in a bid to save money, one industry has seen a rapid growth spurt. In fact, the sex toy industry has continued to grow at a rate of about 30 percent every year, boosting its already impressive worth of more than $4 billion.

Mainstream popularity was already evident as far back as 2008 when condom company Trojan conducted a study in partnership with the Center for Sexual Health Promotion at Indiana University. Their research revealed that over half of American women had used vibrators, and of that group, nearly 80 percent had shared them with their partners. (Source: "Vibrators Carry the Conversation" - NY Times April 20, 2011)

The Adult Toy Shoppe, which offers guaranteed private, secure and discreet shopping for anyone wanting to purchase their products, is undertaking a complete overhaul of their website to ensure they are catering for a wide market, allowing men, women and couples discreet access to all that is available in the sex toy industry.

Indeed, as the sex toy industry has shed its image of sleazy pornography, thanks mainly to the gradual shift in attitude from society, so acceptance of adult toys has taken hold, which is perhaps why the industry is experiencing this boom, even when people don’t have that much spare money to go around.

In the US, Valentine’s Day is the third largest revenue-grossing holiday after Christmas and Thanksgiving, and by far the industry’s busiest season. This year, the industry saw bumper sales of adult sex toys in the weeks leading up to the occasion.

The news comes as no surprise to Jamie Platt, a representative for The Adult Toy Shop, who says; “We have seen sales spike at this time of the year and again around Christmas every year without fail.”

Today, more and more women in particular are comfortable purchasing and using sex toys, thanks to the popularity of sitcoms such as Sex and the City. With various studies reporting that up to 45 per cent of women have, at some stage, used a sex toy, accommodating this clientele is important.

With their newly designed website making the sales of sex toys simple and accessible for men, women and couples, the Adult Toy Shoppe is hoping to further entice the ever-increasing number of people looking to purchase from the sex toy industry.

In addition, with trade shows, such as the ANME annual show in July, and The One Show, which takes place before the busy Valentine’s Day period, allowing the opportunity for manufacturers and retailers to publicly display their products, there is little doubt that the industry will continue to enjoy a boom in sales.

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